Elevates the moviegoing experience with Cinionic’s Laser Light Upgrades
Cinionic, the leader in laser-powered cinema solutions, announces the debut of Laser Light Upgrades in Brazil with installations at Cinematográfica Araújo and AFA Cinemas theaters. Together, the projects bring laser-powered presentation to fourteen screens, including 13 at Cinematográfica Araújo’s Cine Araújo theater and one at AFA Cinemas Cine Ritz Pará de Minas.
The announcement comes as the industry faces a surge in global energy prices at a time when theaters’ legacy technology is nearing the end of its original lifetime. The expansion of Cinionic’s Laser Light Upgrades (LLU) solution to Brazil provides exhibitors with a critical alternative to purchasing new projectors while also elevating the cinema experience for moviegoers. Crucially, the upgraded unit is more efficient, requiring less maintenance and consuming less energy, resulting in an overall reduction in operational costs.
One of the early adopters of Cinionic’s Laser Light Upgrades in Brazil is AFA Cinemas Cine Ritz Pará de Minas. AFA Cinemas operates 34 screens in fourteen cities across the southern region of the country.
Says Flavio Canteruccio, Director of AFA Cinemas, “The retrofit light is very easy to install and the results were better than we expected. The difference between before and after the upgrade was noticed by moviegoers that prefer to watch movies in the new screen with laser.”
Brazilian exhibitor Cinematográfica Araújo (Cine Araújo) is another pioneer of Laser Light Upgrades for the market. The Araújo family-owned circuit based out of Botucatu, São Paulo has 153 screens across 26 cities.
Cinionic’s Laser Light Upgrades offer cinemas a sustainable path to laser projection. Using the theater’s existing Series 2 projectors, the solution allows theaters to quickly upgrade their presentation with the addition of a new laser light source. For exhibitors, the enhanced unit can cut costs for exhibitors by up to 70%, extend projector lifetime, and reduce their environmental impact. Cinionic offers a range of models up to 37,000 lumens.
“Cinionic has a proud heritage in South America,” says Wim Buyens, CEO Cinionic. “With our dedicated cinema team in Brazil, we are committed to empowering elevated moviegoing experiences for the region. Today, the industry faces evolving audience expectations. Solutions like Cinionic’s Laser Light Upgrades and all-laser portfolio offer exhibitors a range of options to meet the needs of their business today, so they can wow the audiences of tomorrow.”
Industry professionals looking to learn more about Cinionic’s Laser Light Upgrades and all-laser portfolio of cinema solutions can meet with the Cinionic team at ExpoCine this week. Cinionic is the Exclusive Technology Sponsor of ExpoCine, September 20-23 in San Paulo, Brazil. For more information, visit:
Founded in 2018 as the Barco cinema joint venture, Cinionic unites global leaders committed to creating a new visual standard and moving the cinema industry forward. Cinionic’s future-ready enhanced services and technology solutions provide compelling cinema experiences. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations.
With more than 100,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more. Today, more than half of the world’s movie theaters are illuminated by Cinionic.
Cinionic has offices in Belgium, United States, Mexico, Australia, and Hong Kong.
About Cinematográfica Araújo
Founded in 1926, Cinematográfica Araújo is run by the Araújo family. Based in Botucatu-SP, it has been bringing the magic of cinema to several Brazilian cities over the years.
Today, Cinematográfica Araújo has cinemas in ten states (São Paulo, Paraná, Rio de Janeiro, Espírito Santo, Mato Grosso, Mato Grosso do Sul, Rondônia, Acre, Roraima and Amazonas), operating in 26 cities with 28 cinemas and it has 153 rooms and is in the process of expansion.
It was responsible for opening modern rooms in the Max Screen, Multiplex Stadium and 3D style. It invests in comfort and quality in the bonbonniere, bringing its customers good quality products such as: imported popcorn of different sizes, and several options of soft drinks.
About AFA Cinemas
AFA Cinemas is a Brazilian private company, which operates in the field of cinematographic exhibition, headquartered in the city of Vitória. It operates in fourteen cities in three federation units located in the Southeast region. Its exhibition park is made up of fourteen complexes and 34 rooms.