Advertisers can digitally connect with cinema patrons in theater lobbies and beyond via mobile and chat technologies
Cinionic, the Barco cinema joint venture, and Southern California-based AdPoD LLC are capitalizing on recent advancements in artificial intelligence to fuel digital conversations using advertising platforms that engage and track moviegoers in the theater lobby. These new technologies hold the key to building a connection with customers that lasts long after they leave the cinema.
“Our Lobby Experience platform provides movie exhibitors with many strategic opportunities to engage visitors and boost their bottom lines. AdPoDs are the wave of the future, and we’re excited to co-develop these innovative advertainment solutions with our partner, AdPoD network.” Greg Patrick, Vice President Lobby at Cinionic
AdPoDs drive engagement, provide real-time user data to advertisers
AdPoDs are three-sided touchscreens featuring sight, sound and motion that dynamically interact with consumers while delivering a unique entertainment experience. Facial recognition technology provides advertisers with real-time data on who is interacting with their content, and for how long (also known as “dwell time”). Other key analytics measure viewership and touch activity while a user is playing a game. Digital extensions, including chatbots, social media tie-ins and digital downloads seamlessly migrate the experience from the AdPoD to the customers’ mobile devices to make the connection personal and continue the relationship.
“With the AdPoD network, visitors can engage with our kiosks on many levels for a rich, interactive entertainment experience,” Dan Bennett, CEO of AdPoD Network. “By integrating our data-driven platform with Cinionic’s exclusive studio content creation and delivery expertise, we’ve created a data-driven solution that both advertisers and movie theater owners can use to grow their businesses.”
Learn more about AdPoDs and the Cinionic Lobby Experience at CinemaCon!
See how Cinionic solutions can drive customer engagement and revenues in your theater at CinemaCon. Visit Cinionic at the Milano and Neopolitan Rooms at Caesars Palace in Las Vegas, April 23-26.
Cinionic is transforming cinema, providing comprehensive WOW entertainment solutions to movie exhibitors across the globe. We help turn imagination into reality and ensure peace of mind for our customers by offering innovative services and flexible use of capital for a new era. Combining the technology expertise and heritage of our partners, Cinionic powers exceptional experiences across the entire theater to engage visitors at multiple touchpoints in their cinema journey.
Cinionic is a joint venture among Barco, Appotronics, and CFG, with offices in the United States, Belgium, Hong Kong and Mexico; the legal entity is planned to take effect mid-2018. Visit www.cinionic.com and follow us on Twitter, LinkedIn, Facebook or YouTube for more info.
About AdPod LLC
AdPod is changing the Interactive Digital advertising world by delivering innovative content through an engagement rich environment.
AdPod LLC is a Delaware-based limited liability company with headquarters in the Los Angeles, CA area. Visit www.AdPodNet.com for additional information.