CinEvents Partners With Discovery to Premiere ‘Shark Week 2017’ in UK Cinemas

London, UK ( June 13, 2017 ) -

Shark Week, Discovery’s most anticipated annual event, splashes into cinemas across the UK for exclusive screenings this summer from the 18th-22nd July.

CinEvents is partnering with Discovery to bring UK cinema audiences the premiere of Shark Week 2017, Return to Isle of Jaws, and the most popular episode from Shark Week 2016, Return of the Monster Mako – with Shark Week launching globally on Discovery Channel on Sunday 23rd July.

Shark Week, the week-long TV programming block on the Discovery Channel premiered almost three decades ago in 1988. Shark Week has continued to reach new heights in popularity and is now broadcast in over 200 countries and territories worldwide, making it a huge hit for the network. It is now the longest running cable television programme in American history and highly referenced in pop culture and across social media.

This breath-taking cinema event- designed to inform and entertain- will provide shark hungry fans the ability to experience the pop culture phenomenon and these magnificent creatures up close in all their glory on the big screen with the full high definition, 4K Dolby experience in selected sites.

Cinema attendees can also bring a piece of the action home by receiving free exclusive in-app content from Discovery’s ‘Shark Strike’ game and goodies from Ubisoft’s FGOL’s bestselling mobile game, Hungry Shark, in select sites.

Shark Week is devoted to conservation efforts and correcting misconceptions which is why CinEvents is also collaborating with The Shark Trust for this event to celebrate the fantastic diversity and fascinating behaviour of the ocean’s most charismatic creatures.

Tickets are on sale and customers will be able to find their closest participating cinemas and more event information for Shark Week at the cinema online via

“We look forward to work with Discovery to launch Shark Week across the UK in this cinema exclusive,” CinEvents Founder Joe Evea said. “We aim to bring new and exciting content to the big screen and this will be the first of many ground breaking big screen experiences with Discovery.”

Rebecca Diver Phillips, Senior Marketing & Communications Director at Discovery Channel UK and Ireland, said: “Shark Week is a celebration of these magnificent animals that have prowled Earth’s seas for 400 million years. Known for their size, power and fearsome jaws, sharks are awe-inspiring and a fascinating and vital part of the ocean’s ecosystems. The new partnership with CinEvents will make Shark Week even bigger this year so fans can sink their teeth into spectacular shark documentaries on the big screen.”

For any enquiries please contact Michelle Stevens on 07739 109179


Notes to Editor:

About CinEvents

CinEvents Ltd established in 2016, works with cinemas, brands and content owners to bring exciting new events to cinema and the event cinema market.  By harnessing the power of cinema, CinEvents offers passionate fans the opportunity to see content they love, in a communal shared environment, all from the comfort and convenience of their local cinema.   By sourcing new content, connecting content producers with cinemas owners and offering end to end delivery and event support CinEvents is helping to expand a rapidly growing area of the cinema industry. For more information, please visit

About Discovery Channel

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit

The Shark Trust

The Shark Trust is the leading charity dedicated to safeguarding the future of sharks through positive change. The Trust, based in the UK, works globally to protect threatened species, secure sustainably managed fisheries and encourage responsible trade. A small but highly influential organisation, the Shark Trust prides itself on being effective; working in partnership with others to achieve positive, pragmatic solutions to the challenges faced by sharks and their relatives. For more information, please visit