Barco, the global leader in digital cinema, is proud to announce that Cinépolis is expanding its long-standing partnership with Barco as the exhibitor continues to grow its footprint in Mexico, Latin America, India, Europe and the United States. Barco’s established global cinema footprint, local infrastructure and support, and commitment to innovation are the key reasons that Cinépolis is forging ahead with Barco as its global cinema partner.
Since initially selecting Barco as its exclusive digital cinema projector partner in 2011, Cinépolis has significantly grown to operate nearly 4,000 screens featuring Barco projection technology across three continents. Cinépolis, the largest cinema chain in Latin America and the fourth largest in the world, has now decided to extend its partnership with Barco into the next decade, with plans to install more than 1,000 projectors in Latin America and across the globe to grow its ever-expanding circuit.
Growth through innovation – a strategic partnership
Cinépolis has been a true cinema innovator with Barco in the region, becoming the first exhibitor in Latin America to bring laser projection to moviegoers when they deployed Barco’s DP4K-60L at the Cinépolis Parque Toreo in Mexico City. Cinépolis was also the first to bring Barco Escape to Latin America, proving once again, that they are supremely focused on fulfilling their mission of offering guests the latest in movie entertainment technology.
“Barco’s support goes beyond providing top-of-the-line projection solutions and best-in-class service levels,” says Gabriel Morales, Cinépolis’ Director for Technology. “We want to continue innovating together as Cinépolis believes that the sum of talents is the key to our success.”
Barco fuels customer expansion with international presence and local support
Through focused operational and strategic attention, Barco has achieved leadership in Digital Cinema worldwide and in Latin America with a strong presence and the majority of the installed bases. Barco combines a strong global infrastructure and local support networks in each region, providing the customer intimacy one would expect from a dedicated presence. As Cinépolis expands its theater circuit around the world, it can quickly and easily leverage Barco’s existing network of service and parts centers to further streamline operations.
Strengthening ties for a bright future
“We are delighted to continue our strong partnership with Cinépolis, especially as they further expand into new key territories within the United States and Europe,” said Ivan Cannau, Vice President for Barco Latin America. “By embracing our latest laser technology solutions, Cinépolis once again demonstrates their forward-thinking approach to high-quality cinema entertainment and their continued drive to provide the latest and greatest moviegoing experience for their customers.”
Cinépolis is the world’s 4th largest movie theater circuit, operating more than 4,661 screens in 13 countries and serving more than 262 million patrons annually. Cinépolis operates under four different brands that span across the ultra premium to the extreme value segments. It was the first cinema exhibitor in the world to pioneer the concept of premium and luxury movie theaters via its Cinépolis VIP brand. Cinépolis aspires to provide its patrons the best overall experience in filmed entertainment and employs a global workforce of approx. 37,156 people to support its mission. Founded in 1971, Cinépolis headquarters are located in Morelia, Mexico.
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015.