The magic of the big screen hasn't disappeared, it's just been on pause
Today, Cinema Showtime, an Indiegogo crowdfunding multi-media project designed to reunite film fans following the Coronavirus lockdown, has launched. They will be working in partnership with MediCinema, the charity that brings the magic of film to hospitals.
Cinema Showtime is a project that is looking forward to a time when restrictions are lifted further and we can start doing what we love again; going to the pictures. It is looking forward to a time when we can watch re scheduled movies that we have been waiting to see for months on the big screen with our mates. The current guidelines suggest that we can expect to see cinemas reopen to the public on July 4th – perhaps that will be our own Independence Day.
What the Cinema Showtime project involves:
• Production and distribution of a free glossy magazine, written by film experts and packed with the ultimate preview of every movie being released between November 2020 and August 2021. This will include the latest release dates, info, features, interviews and more.
• Staging a one-off, live event in a prominent London venue called Cinema Showtime Live! that fans and contributors will be invited to attend. This will include a fan lottery with incredible prizes and money can’t buy merchandise and experiences.
• Creating an online site and newsletter that celebrates the return of cinema with up-to-the- minute news and info.
• Producing unique and exclusive merchandise to tie in with the event and film releases.
• 10% of all contributions and money raised will go to the charity MediCinema to assist with their work.
The teams behind Cinema Showtime; Creative Path Group Ltd, Strike Media Ltd and MyFilmClub, will be monitoring the latest Coronavirus guidelines to ensure that what is planned will be sensible and time sensitive. The first glossy magazine is currently scheduled for October, as this precedes a number of major rescheduled movie releases for November onwards. These include: “No Time To Die”, “Black Widow”, “Soul”, “Free Guy”, “Peter Rabbit 2”, “Fast and the Furious 9”, “Top Gun Maverick”, “Coming 2 America 2”, “The Tomorrow War”, “Venom 2” and many more.
MediCinema is a registered UK charity which builds and runs state-of-the-art cinemas in NHS hospitals which accommodate beds and medical equipment. They work to help improve patient wellbeing, resilience and recovery through the power of film and the shared cinema experience. Currently their cinemas are suspended, just like all regular cinemas across the country. Instead, they are providing a free movie channel for patients to access at their bedsides during the long periods of isolation that come with restricted visiting hours. We are raising money for them to keep these services running and to ensure their in-hospital cinemas can reopen when it is safe to do so.
Kat Mason, Chief Executive of MediCinema said: “We all miss being able to go out to see a film with friends and for our NHS patients who are more isolated than ever and not able visit our in-hospital cinemas, it is even harder. This is such a wonderful initiative. We are so grateful for Cinema Showtime’s support which will help ensure that our cinemas will re-open and that patients can once again have a break from the wards and their conditions to do what used to feel normal to all of us – to go and watch a great film.”
MediCinema is a registered UK charity which builds and runs state-of-the-art cinemas in NHS hospitals to accommodate beds and medical equipment. They work to help improve patient wellbeing, resilience and recovery through the power of film and the shared cinema experience. Being in hospital can be isolating and frightening. During their stays in hospital, patients, families and carers can see the latest releases, as well as silver screen classics. This gives them a much needed break from the wards and allows them to escape from their situation for just a couple of hours. In a recent survey, 99% of respondents agreed that MediCinema makes a positive difference to their experience of the hospital, 93% said it helped reduce isolation and 92% agreed that MediCinema helps to reduce anxiety and stress. MediCinema operates in the following: Guy’s, St Thomas’ and Chelsea and Westminster Hospitals in London, Newcastle’s Royal Victoria Infirmary, the Southern General Hospital in Glasgow and Serennu Children’s Centre in Newport, South Wales.
About Creative Path Group
Creative Path Group is a leading media promotions agency operating in the UK and Ireland. Their team has more than 25 years of media industry experience and for the past 15 years, has worked in film, home entertainment, publishing, toys, theme parks and video games, connecting clients with targeted consumers. Their promotions have reached more than 100 million print and online readers and they have distributed more than 5 million items of free merchandise to readers across Britain and Ireland. Every year they work with film distributors to promote the biggest movie releases, opening consumers up to the worlds of their favourite franchises.
About Strike Media
Strike Media is a leading Film PR, communication and marketing consultancy in the UK. Their team has an in-depth knowledge of film and their extensive 18 year experience in the industry ranges theatrical releases, VOD, brand partnerships and small start-up events to globally recognised film festivals. Additionally, they run trade PR campaigns and unit publicity and are the authors of the weekly, highly regarded Home Entertainment newsletter created during the Coronavirus crisis.
MyFilmClub was designed to be a one stop shop for film lovers. A platform to gen up on new releases, read reviews, enter competitions, order VOD and Blu-ray/DVDs and ultimately, make cinema going with friends easier than ever before. You can download the app for free from iTunes and Google Play.