Christie Experiential Network Sign Exclusive Contract with MJR Digital Cinemas

Allure and its Experiential Media Network continue expansion into the Motor City offering advertisers more consumer impressions

New York ( October 13, 2016 ) -

Allure, a Christie Digital Systems USA, Inc. company, and its Christie Experiential Network (CEN), leaders in creating immersive and engaging experiential Digital Out-of-Home (DOOH) solutions, is proud to announce the signing of an exclusive digital advertising contract with MJR Digital Cinemas.

CEN, the world’s first experiential media network in theaters, is fueled by its game-changing and highly engaging mix of brand-interactive content, mobile-enabled interactions, and pure wow-factor – theater owners, brand agencies and advertisers are experiencing digital in-venue environments that connect with consumers like never before.

MJR Digital Cinemas significantly increases CEN’s total footprint in Detroit, ranked in the top 11 designated market areas (DMA) for media by Nielsen (NYSE: NLSN) to 19 theaters, delivers over 10 million moviegoers to advertisers and captures over 40 percent of all moviegoers in the Detroit market.

Mike Mihalich, CEO and founder of MJR Digital Cinemas, said, “I am looking forward to having CEN installed in my theater lobbies circuit-wide including my newest theater in Warren, Michigan scheduled to open in February 2017. CEN is a great complement to MJR’s current overall great theatre going experience and will enhance this great experience by creating an experiential environment in the lobby with award-winning digital signage and data analytics.”

Kevin Romano, EVP Global Media, said, “We’re very excited about MJR joining the Christie Experiential Network and utilizing our ability to further enhance the movie-going experience for MJR’s customers. CEN’s deep understanding of the movie theater business and its unique blend of experiential digital technologies enables us to help exhibitors generate incremental revenues.”

About Allure and the Christie Experiential Network (
Allure, and CEN activate brands, environments and experiences digitally by connecting brands advertisers and consumers at points of influence and purchase in a variety of retail environments. Their Experiential Media Network installations feature interactive and 3D content delivered on brilliant, animated Digital Posters and Experiential Displays, ranging from stand-alone units to award winning Hero Walls with digital panels arranged in an 8-foot high by 14-foot wide herringbone pattern. Incorporating NFC, Blue Tooth technology and more, content comes alive and immerses viewers with interaction opportunities including gamification and more. Leveraging its intelligent, innovative and interactive data-driven solutions through analytics, exceptional creative, powerful software, and cutting-edge hardware the organization offers business applications that deliver engaging consumer experiences and achieve desired business outcomes.

About Christie (
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.

Christie Experiential Network’s deployments are designed to create dynamic and engaging consumer experiences. Featuring touch screen and image capture technology, these signs support brand advertising, promotions and even gamification. Ad campaigns can also incorporate feedback mechanisms that go beyond exposures to include responses and links to social media.

About MJR Digital Cinemas (
MJR Digital Cinemas, established in 1980, currently operates 10 theaters comprised of 164 screens. MJR Digital Cinemas, a Michigan owned and operated company, provides a safe and friendly entertainment experience. MJR has recently announced a program that will convert all of the seating in every auditorium to VIP electric recliners and reserved seating. Currently 2 of MJR’s 10 locations have been converted, 5 more will be converted in 2017 and the remaining 3 will be converted in 2018.