Highly respected Twitter and Warner Bros. marketing executive Briana McElroy has been named Head of Worldwide Digital Marketing for the Lionsgate Motion Picture Group, it was announced today by JP Richards and Keri Moore, President and Co-President of Marketing for the Lionsgate Motion Picture Group, to whom McElroy will report.
Briana has over a decade of experience driving digital strategy, creative, and first-to-market campaigns in the entertainment space. She will be tasked with bringing her unique perspective, collaborative spirit and thought leadership in digital to augment the work that Lionsgate has already been doing in social, talent + influencer strategy, digital partnerships and bold 360 campaigns.
She will immediately begin leading the digital team shaping campaigns and working cross-functionally across the marketing team at Lionsgate on a slate that includes “John Wick: Chapter 4”, starring Keanu Reeves in the eagerly anticipated next installment of one of the world’s premier action franchises; “The Hunger Games: The Ballad of Songbirds and Snakes”, the prequel to the studio’s blockbuster box office franchise; a new and gripping continuation of the billion dollar “Saw” franchise starring Tobin Bell; “Now You See Me 3”, to be directed by Ruben Fleischer; “Expendables 4”; “Ballerina”, which expands the John Wick universe with a female-led action thriller starring Knives Out’s Ana de Armas; and the Graham King-produced, Antoine Fuqua-directed Michael Jackson event film starring 26-year-old Jafaar Jackson as the King of Pop.
“Having worked with Briana for many years, I have seen first-hand the passion, collaboration, and creativity she brings to everything she touches. She is also a thoughtful and caring human being, who harnesses that strength to connect with audiences in truly unique ways. She has led a career defined by strength, perseverance, tenacity, and bravery; and we are very lucky to have her join our marketing team,” said Richards.
Said McElroy, “Having seen what the digital team at Lionsgate has grown and created, I am proud to be joining such a fun, daring and innovative group of digital marketers and look forward to hitting the ground running on the most promising and exciting film slate of the year.”
Prior to joining Lionsgate, McElroy was a Client Lead at Twitter, driving the company’s global partnerships with Warner Bros. Discovery and The Walt Disney Company. Before Twitter, she also served as Director Digital Marketing at Warner Bros. Pictures, leading digital forward marketing campaigns for such blockbuster films as “Wonder Woman”, “Kong: Skull Island”, “Fantastic Beasts and Where to Find Them”, “Annabelle: Creation”, “Ocean’s 8”, “A Star Is Born”, and “POKÉMON Detective Pikachu”.
About Lionsgate
Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations aligned with the STARZ premium global subscription platform to bring a unique and varied portfolio of entertainment to consumers around the world. The Company’s film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.