“The Boss Baby,” “Beauty and the Beast” and “Smurfs: The Lost Village” will rule weekend sales on Fandango, scoring 78, 77 and 74 points respectively on Fandango’s movie buzz indicator, Fanticipation.
“‘Boss,’ ‘Beauty’ and ‘Smurfs’ make a family-friendly trio at the top of Fandango weekend sales,” says Fandango Managing Editor Erik Davis, “and prove that families are seeking big-screen escapes during spring break and through Good Friday and Easter Weekend. In particular, ‘Smurfs: The Lost Village’ should benefit from the addition of more memorable female characters to the Smurfs ensemble.”
According to a Fandango survey of more than 1,000 “Smurfs: The Lost Village” moviegoers, 79% would like to see more family films featuring themes of girl empowerment.
Known for having its finger on the pulse of moviegoers, Fandango’s movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango’s advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment. Fandango is the ultimate digital network for all things movies, reaching more than 60 million unique visitors per month across its portfolio of digital properties, according to comScore.