DreamWorks Animation’s “The Boss Baby” is taking over at the top of Fandango weekend ticket sales, scoring 86 out of 100 points on Fandango’s movie buzz indicator, Fanticipation, with “Beauty and the Beast” (in its third weekend of release) following close behind with 85 points.
“Families are always looking for something new at the movies, so in addition to repeat viewings of ‘Beauty and the Beast,’ Alec Baldwin as an animated baby is proving to be irresistible for moviegoers this weekend,” says Fandango Managing Editor Erik Davis. “With its strong advance ticket sales, ‘The Boss Baby’ looks to continue a great streak for family movies to start off the year.”
Known for having its finger on the pulse of moviegoers, Fandango’s movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango’s advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment. Fandango is the ultimate digital network for all things movies, reaching more than 60 million unique visitors per month across its portfolio of digital properties, according to comScore.