Birmingham Home to Biggest Horror Lovers in the UK

Showcase Cinemas' Insider members who watch any two or more horror films between now and May 4th will receive an extra £5 in rewards to use on a future visit

Showcase Cinemas Insider Members can earn £5 in rewards, simply by watching the latest big screen horrors at their local cinema

Birmingham, UK ( April 14, 2023 ) -

Birmingham is home to the UK’s biggest set of horror fans, with 26% from the region naming it their favourite genre according to a nationwide survey. The study, conducted by Showcase Cinemas, delved into the film fascinations of the UK to celebrate a spooky set of releases coming up over the next few months.

To mark the run of freaky flicks, Insider members who watch any two or more horror films between now and May 4th will receive an extra £5 in rewards to use on a future visit.

As well as the UK’s number one film “Scream VI”, other horror titles such as “Renfield” and “Evil Dead Rise” release in April, meaning horror fans will be in their element.

At the opposite end of the scale to Birmingham, it appears Portsmouth is home to the biggest ‘scaredy-cats’ in the UK, with just 6% choosing horror as their favourite genre, less than any other area in the country.

Jon Dixon, UK Marketing Director for Showcase Cinemas said: “Horror has always been a huge hit at the cinema, as people love for their emotions to be pushed to the limits. There are some amazing horror films coming out this year, which is why we wanted to give something back to cinemagoers who suffer a scare or two.

“We’ll be offering any Insider members who watch any two or more horror releases until early May an extra £5 in rewards, which means they can put that money towards their ticket for another horror, or maybe save it for something else if they’ve had enough scares for a while!”

To claim the reward, guests will need to be an Insider member and watch at least two of the participating horror films before May 4th. Anyone who isn’t currently a member can sign up for free via the Showcase website. Insider members receive exclusive discounts, earn rewards on all transactions, and get access to members only advanced screenings.

To book tickets to Showcase Cinemas and for further information on the offer, please visit the website here:

Top Ten Horror-loving Cities
Birmingham (26%)
Cambridge (25%)
Bristol (24%)
Edinburgh (24%)
Coventry (23%)
Leeds (23%)
Liverpool (22%)
York (21%)
Newcastle (20%)
Glasgow (18%)

About Showcase Cinemas
Showcase and Showcase Cinema de Lux are owned and operated by National Amusements, Inc., a world leader in the motion picture exhibition industry operating 839 screens in the US, UK, Brazil and Argentina. National Amusements delivers a superior entertainment experience under its Showcase, Showcase Cinema de Lux, Multiplex and UCI brands. Based in Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is the parent company of Paramount Global. For more information please visit?