Birmingham has become the latest UK city to welcome a Dolby Cinema, following a breakthrough year in bringing film buffs the very best technology with ODEON Cinemas Group.
ODEON Leicester Square, Leeds Luxe Thorpe Park and Manchester Trafford Centre have all opened Dolby Cinemas in the past 12 months, debuting potential Oscar nominee calibre films including “Avengers: End Game”, “The Lion King” and “Joker”.
Audiences are transported into a movie with breath-takingly realistic, moving audio that fills the room and flows all around you, putting audiences at the centre of a story through lifelike depth, detail, and clarity with Dolby Atmos. Dolby Vision brings a story alive, delivering a dramatically visual experience with astonishing brightness, incomparable contrast, and captivating colour unlike other cinema experiences.
ODEON Luxe Birmingham Broadway Plaza is the latest and final instalment this year and will open in time to feature hotly anticipated films “Frozen 2” and “Star Wars: The Rise of Skywalker”. Stay tuned for a further three Dolby Cinema locations to open in the UK at ODEON cinemas, following the commitment the firms made in 2018.
Julian Stanford, Senior Director Dolby Cinema Europe, said: “Opening four Dolby Cinemas in the last 12 months and at flagship locations is a testament to the ODEON and Dolby teams working hard to deliver film fans a next generation of cinematic experience. By combining the most powerful image and sound technologies with inspired design, we are bringing more and more film fans closer to the action in the UK and beyond.”
There are 225 Dolby Cinema screens open globally, with a total of over 400 Dolby Cinema screens committed, and over 250 movie titles have been released or announced in Dolby Vision and Dolby Atmos. Nine of the top ten global box office films so far in 2019 have been available in Dolby Cinema.