B&B Opens MX4D Theatre in Overland Park, KS to Coincide With Release of Avengers: Endgame

New immersive cinema offering leads to record breaking presales

(April 23, 2019) – B&B Theatres has opened another MX4D theatre system, bringing the theatre chain’s total to six.

“Our continued partnership with MediaMation (MMI) proves our belief in MX4D.” says Brock Bagby, Executive Vice President of B&B Theatres. Situated on the Kansas/Missouri state line, the Overland Park is the second largest city in Kansas with nearly 200,000 residents. The theatre also has the ability to draw from the nearby Kansas City metropolitan area, which boasts almost 500,000.

The state-of-the-art seats for all locations feature a full range of motion and effects to enhance Hollywood’s latest releases. Moving beyond standard 3D, they utilize MMI’s newly patented EFX armrest which allows for every customer to have a better communal experience across an entire theater. Additional atmospheric effects include wind, fog, rain, and strobes.

MMI’s MX4D Motion EFX Theatres began wowing B&B audiences in Shawnee and Lee’s Summit, Kansas in mid 2017. By the end of last year, the special effects and motion seat theatres shattered attendance records. Upcoming releases include Disney’s live action Aladdin, Godzilla King of Monsters and MIB: International from Warner Brothers, and Universal’s The Secret Life of Pets 2. Visit B&B Overland Park’s website for showtimes and more information

ABOUT B&B THEATRES
B&B Theatres is a fourth generation, family-owned and operated leader in exhibition. Since opening its first movie house in Salisbury, Missouri over 95 years ago, the company has grown to 50 locations and over 400 screens across the United States, with theatres in Iowa, Kansas, Florida, Missouri, Mississippi, Oklahoma and Texas. B&B is the sixth largest theatre chain in America, with theatres featuring leading edge amenities and technology, including Marquee Suites®, PLF GRAND SCREEN® Screen X, Lyric, screenPLAY! and MX4D Motion EFX Seating®. For press inquiries, contact: Brock Bagby, Executive Vice President, B&B Theatres, 816-407- 7469

ABOUT MEDIAMATION, INC.
For nearly 30 years, MediaMation, Inc. has provided innovative technological solutions to the Cinema and Themed Entertainment market and has expanded to the ESports industry in 2017. MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D Motion EFX theaters and seats, including its MX4D Motion EFX technology, with over 300 installations worldwide. MediaMation also designs and implements turnkey creative solutions for complex shows, rides, exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs.

For more information, visit www.MX-4D.com, follow @MediaMationMX4D on Twitter or MediaMation, Inc. on LinkedIn. For press inquiries, contact Brian Szaks, MediaMation,Inc. brian.s@mediamation.com.

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