Kortrijk, Belgium (March 24, 2017) – Barco, leader in cinema and laser technology, is proud to launch a program that ensures peace of mind and low total cost of ownership for exhibitors and constant superior image quality for moviegoers. The SmartCare program provides a guaranteed light source output over a 10-year period for Barco’s Smart Laser cinema projectors.
“After many years, Barco’s laser illumination is a proven technology that’s at a mature stage to become mainstream, especially for the upcoming renewal wave in cinema. We see that more and more exhibitors are switching to Barco’s laser products,” comments Stijn Henderickx, VP Cinema at Barco.
Bram Dieryckx, Director of Product Management at Barco, continues: “As an innovator and leader in laser projection technology, we’ve turned laser illumination into a reliable and future-proof technology for cinema. One way to show our commitment to laser and allow our customers to fully reap the benefits of this Barco technology is by offering them 100% peace of mind via the Barco SmartCare program, which guarantees light output for 10 years.”
Guaranteed light output thanks to SmartCare
With Barco’s SmartCare warranty program, exhibitors don’t need to worry about how their projector’s light source output will evolve over time. By providing superior image quality with guaranteed light output, the program guarantees 10 worry-free years of operation. SmartCare also includes 24/7 service support and full parts coverage – for even more peace of mind. At CinemaCon 2017, Barco is introducing SmartCare for its existing BLP and CLP Smart Laser projectors.
Why Smart Laser is a smart choice
As a cinema technology company Barco wants its customers to focus on technology benefits, rather than on the technology itself. The major benefits of laser technology are that it’s fully future-proof and provides output reliability. Thanks to their energy-efficient design and laser phosphor light source, Barco’s Smart Laser projectors provide superior image quality at a more attractive TCO than lamp-based projectors. They free users from all lamp-related costs and maintenance and allow for electricity bill savings of up to 50%. And with the introduction of the Barco SmartCare laser light output guarantee, Barco provides customers 10 worry-free years. All of this makes Barco’s Smart Laser range a smart choice when converting to laser-illuminated projection.
Expanding the laser portfolio to 15 projectors
At CinemaCon 2017, Barco will be previewing two new Smart Laser projectors, bringing its laser-illuminated cinema projector portfolio up to 15 projectors in total. The industry’s largest projector portfolio provides exhibitors with the perfect match for every screen. Featuring up to 4K resolution and up to 33,000 lumens light output, the new DP2K-32BLP and DP4K-32BLP will enable theaters with large screens to tap into the benefits of laser projection. With more than 1,500 installations in the field nine months after their launch, exhibitors all over the world are quickly adopting Barco’s Smart Laser projectors.
Visit us at CinemaCon!
From 27 to 30 March, attendees of the CinemaCon trade show can discover Barco’s innovative sight and sound theater solutions at Caesar’s Palace in Las Vegas, Nevada, USA. The Smart Laser showcase is located at the Neopolitan 3 Ballroom.
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,500 employees worldwide. Barco posted sales of 1.102 billion euro in 2016.