In an increasingly competitive market, audiovisual giants are competing to define which format delivers the best experience to audiences. The film industry is witnessing unprecedented demand for innovative presentation styles, and Expocine, Latin America’s largest convention for the cinema and audiovisual industry, is bringing this topic to the forefront. In its 13th edition, the event will feature the panel Disputed Screens: Technology, Trends, and Customer Experience on September 30, at 6:30 PM, at Espaço Center 3 in São Paulo.

IMAX remains a hallmark of premium projection, renowned for its large-format screens and rigorous technical standards. Dolby continues to consolidate its dominance in immersive audio while strengthening its visual ecosystem through Dolby Vision. Meanwhile, ScreenX is expanding access to premium cinema by utilizing a three-screen setup to offer an immersive, panoramic view of each scene.

The panel discussion will feature Jason Swanson, VP of Sales for IMAX in the Americas; Luciano Taffetani, Senior Sales Manager & Partnerships (Cinema — Latin America) at Dolby; and Samuel Real, Senior Vice President of Local Content Distribution (Latam) at ScreenX. The session will be moderated by Ricardo Laporta, Commercial Director and co-founder of Neolux.

About Expocine 2026
Centered around the theme “Open Screen: Cinema That Moves On Its Own” this year’s event invites deep reflection on the convergence of cinema, mobile screens, tablets, and streaming platforms, while celebrating the strength and expansion of the Latin American film market. Registration has entered its third phase, offering a limited number of badges at a special rate with flexible payment options. A key highlight is the FORUM badge tier, which grants full access to the trade show, training workshops, and strategic panels. To view pricing, explore badge categories, and register, please visit the official website.

Established as the largest cinema business gathering in Latin America and the second largest worldwide, Expocine continues its trajectory of steady growth. In 2025 alone, the event drew over 2,300 attendees and marked a major expansion in its exhibition footprint, growing from 24 exhibiting brands in 2023 to more than 60. Featuring over 55 hours of content and attracting exhibitors, distributors, producers, and industry leaders, the convention stands as the premier venue where the Latin American audiovisual industry shapes its future. In line with its expanding scope, Expocine 2026 underscores its commitment to inclusion and accessibility. In partnership with MAV, the event will offer enhanced accessibility for individuals with disabilities or reduced mobility. In addition, all presentations will feature simultaneous interpretation in Spanish and English.

About Tonks – Producer of Expocine
Founded in 2006 by Marcelo J. L. Lima, Grupo Tonks originated as a technology and digital solutions consultancy for the country’s leading cinema chains. To expand its portfolio and industry presence, the company established Revista Exibidor, a trade publication delivering key industry news; EXPOCINE, an annual convention for cinema professionals; and Cine Marquise, an award-winning venue featuring versatile programming for film enthusiasts across two locations—one in the heart of São Paulo and the other in Poços de Caldas.