AMC, Regal, Studio Movie Grill, Silverspot Cinemas Among New Partners, Mobile Ticketing App Projected to support over 15,000 Screens by Year's End
Atom Tickets, the first-of-its-kind theatrical mobile ticketing platform and app, today announced the addition of several new theater partners offering its revolutionary e-commerce service to moviegoers. Among the exhibitor partners are national chains Regal Entertainment Group and AMC Theatres, as well as regional movie houses Studio Movie Grill and Silverspot Cinemas. These new partners join Landmark Cinemas of Canada as Atom-enabled circuits.
Atom launched in select markets across the U.S. and Canada earlier this year. Atom is projected to support over 15,000 screens across the two countries by the end of the year.
Atom enables exhibitor partners to maximize their revenue streams by utilizing Atom’s social invitation features and pre-ordering of tickets and concessions. Atom adds convenience to the customer experience at every step of the movie-going process, from recommending movies that a customer loves, to skipping the lines at the theater. Atom works with partners to grow attendance at their theaters.
“We are excited to bring the best of e-commerce to bear on the theatrical ticketing space,” said Ameesh Paleja, Atom Tickets co-founder and CEO. “Combining great recommendations, personalization, and the best data analysis techniques available, we are able to connect customers with the movies they will love and drive incremental audiences to our partners.”
“AMC leads the industry in enhancing the movie-going experience, and through our partnership with Atom Tickets, we will continue to extend that improved experience to the ticket-buying process,” said Adam Aron CEO of AMC Theatres. “We believe Atom’s social and mobile app will increase movie-going frequency, especially for AMC Stubs rewards program members.”
Atom Tickets is designed to make movie-going simple. Movie fans can use the service to purchase tickets and concessions, coordinate and invite friends without having to pay for them, and skip the lines at the theater. The free app is available in both the Apple App Store and Google Play.
“Through our partnership with Atom Tickets, we are thrilled to be their first national exhibition partner and first to market with their innovative social and mobile app,” said Amy Miles, CEO at Regal Entertainment Group. “At Regal, we continue to look for innovative ways to enhance the movie-going experience. With Atom Tickets, we have found a partner that provides our guests and members of our industry leading loyalty program, the Regal Crown Club, a new way to purchase tickets and concessions in advance.”
“We’re thrilled to create multi-faceted partnerships with AMC and Regal to make Atom available to consumers in all markets across the United States. We look forward to working with Amy and the Regal team as well as Adam and the AMC team to drive results by enhancing the special movie going experience that both Regal and AMC provide to their patrons,” said Matthew Bakal, executive chairman and co-founder of Atom Tickets. “In addition to the big national brands, we’re also excited to bring our platform to regionally important and forward-leaning exhibitors Studio Movie Grill and Silverspot Cinemas, as well as Landmark Cinemas of Canada our first full-circuit partner.”
For consumers, Atom Tickets re-imagines the most convenient way to plan a night out. The app provides relevant reviews, trailers and synopses information to help consumers make a decision on what to see. Then, with a few clicks, moviegoers can seamlessly invite friends to the same show and order tickets and concessions all from their phone. At the theater, consumers go to the ticket takers and concession counters where they simply scan their QR code at tablet scanners. For moviegoers there are no paper tickets and no IOUs.
About Atom Tickets:
Atom Tickets is the first-of-its-kind theatrical mobile ticketing platform. Through its patent pending recommendation and personalization technology, Atom Tickets enables consumers to search for films instantly, invite friends, buy tickets, concessions and more. The platform’s innovative targeting capabilities and data analysis maximize revenue opportunities for studios, exhibitors and brands. Established in 2014, Atom Tickets counts The Walt Disney Company, 20th Century Fox and Lionsgate as investors. The free app is available in the Google Play Store and the Apple App Store. For more information, please visit www.atomtickets.com.
About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,361 screens in 572 theatres in 42 states along with the District of Columbia, American Samoa, Guam and Saipan as of December 31, 2015. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company’s theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.
About AMC Theatres:
AMC (NYSE: AMC) is the guest experience leader with 387 locations and 5,426 screens located primarily in the United States. AMC has propelled innovation in the theatrical exhibition industry and continues today by delivering more comfort and convenience, enhanced food & beverage, greater engagement and loyalty, premium sight & sound, and targeted programming. AMC operates the most productive theatres in the country’s top markets, including No. 1 market share in the top three markets (NY, LA, Chicago) www.amctheatres.com.
About Studio Movie Grill:
Studio Movie Grill modernized the traditional movie-going experience by combining first-run movies with full-service, in-theater dining. Established in 2000, SMG has swiftly grown to 24 locations in 10 states. SMG, long considered the leader of in-theater dining exhibition, recently announced a major expansion initiative including openings of additional sites throughout the country and the renovations of existing theaters. SMG is currently ranked 20th largest exhibitor in the U.S. For additional information, visit www.studiomoviegrill.com.