AMC will resume theatre operations at approximately 450 U.S. locations on July 15, and at approximately 150 remaining locations in time for the opening of Disney’s release of "Mulan" debuting July 24 and Warner Bros.’ release of "Tenet", which debuts July 31
Founded in 1920, for 100 years AMC Theatres (NYSE:AMC, “AMC” or the “Company”), the largest theatrical exhibition company in the United States, in Europe, and the world, has delighted movie fans with an unparalleled theatrical experience. Beginning July 15, AMC kicks off its next 100 years of movie magic, as the Company will resume operations of 450 U.S. theatres as part of a phased plan that is expected to bring the 600-plus U.S. theatre circuit to nearly full operation leading into the opening of “Mulan” on July 24 and “Tenet” on July 31.
Adam Aron, CEO & President, AMC Theatres, said, “After a painful almost four-month hiatus due to the coronavirus, we are delighted to announce that movies are coming back to the big screen at AMC. Our next 100 years of making smiles happen officially begin at approximately 450 theatres across the United States on July 15. I cannot emphasize enough how much care and attention to detail we have taken in developing AMC Safe & Clean, our absolute commitment to optimizing the health and safety of our theatres for our guests and associates. Developed along with The Clorox Company, and current and former faculty of Harvard University’s School of Public Health, AMC Safe & Clean represents a comprehensive commitment with a broad array of tools being used in sanitizing our theatres. Social distancing, reduced seat capacity, greatly intensified cleaning regimens, new employee health protocols, contactless ticketing and mobile food & beverage ordering are all part of AMC Safe & Clean. So too is a new multimillion-dollar commitment to implementing high tech solutions in making AMC theatres safe, including deploying electrostatic sprayers, HEPA vacuums and upgraded MERV 13 ventilation filters. All this is being put into motion because at AMC our single highest priority is the health and safety of our guests and associates. Both personally and professionally, I couldn’t be more excited for what this means for movie lovers.”
In the coming weeks, theatre teams will begin returning to their theatres for training on AMC’s new, enhanced cleaning and safety procedures. AMC expects that almost all its 600-plus U.S. locations will be open and in operation for the launch of MULAN on July 24 and TENET on July 31. The resumption of AMC operations may be adjusted if there are changes to the current theatrical release schedule, or as needed in response to local or regional conditions.
The AMC Safe & Clean Commitment
AMC cannot and would not open without full confidence that viable measures are in place to best optimize the health and safety of moviegoers and associates.
Adam Aron, CEO & President of AMC, commented, “From the moment we made the decision back in March to temporarily shutter our theatres, we immediately began to formulate a comprehensive, effective and responsible health and sanitation plan which would allow us to move forward. This has been the core element to all of our discussions about again opening our doors to moviegoers. Once an initial plan was in place, AMC went a step further and sought out a consultation and review of its health & safety plan from third-party, nationally recognized experts in cleaning and public health and safety. During the creation of AMC Safe & Clean, AMC was advised by a team led by Dr. Joseph Allen, who is on the faculty of Harvard University’s School of Public Health, as well as by The Clorox Company. The result is a health & safety plan that’s welcoming and responsible for our guests and our associates.”
Here’s what guests can expect when they return to their local AMC:
Lowered Seating Capacities
To facilitate proper social distancing within theatre auditoriums, AMC will approach seat capacity limitations in four distinct phases. But AMC will always follow all federal, state and local directives, including those that mandate a maximum capacity if lower than those envisioned in AMC’s four phases as now planned.
– At all recliner auditoriums, AMC’s ticketing engine will automatically block out one seat on either side of every party.
– At all non-recliner, reserved seating auditoriums, AMC’s ticketing engine will automatically block out one seat on either side of every party and the seats in the rows in front of and behind each party.
– In all non-reserved seating auditoriums, AMC will block out every other row of seats for every showtime.
Enhanced Cleaning Procedures
Associate and Guest safety protocols
Food and Beverage, including expanded Mobile Ordering
What else to expect:
The reopening schedule for specific theatres will be communicated in early July. During the weeks leading up to new major theatrical releases, AMC will be showing popular repertory titles made available from its studio partners. Those titles and ticket price information will be announced prior to reopening.
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 1,000 theatres and 11,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying its Signature power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty and subscription programs, web site and mobile apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. AMC operates among the most productive theatres in the United States’ top markets, having the #1 or #2 market share positions in 21 of the 25 largest metropolitan areas of the United States. AMC is also #1 or #2 in market share in 9 of the 15 countries it serves in North America, Europe and the Middle East. For more information, visit www.amctheatres.com.
About The Clorox Company
The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with approximately 8,800 employees worldwide and fiscal year 2019 sales of $6.2 billion. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products; Pine-Sol cleaners; Liquid-Plumr clog removers; Poett home care products; Fresh Step cat litter; Glad bags, wraps and containers; Kingsford charcoal; Hidden Valley dressings and sauces; Brita water-filtration products; Burt’s Bees natural personal care products; RenewLife digestive health products; and Rainbow Light, Natural Vitality and NeoCell dietary supplements. The company also markets industry-leading products and technologies for professional customers, including those sold under the CloroxPro and Clorox Healthcare brand names. Nearly 80% of the company’s sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.
Clorox is a signatory of the United Nations Global Compact and the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment. The company has been broadly recognized for its corporate responsibility efforts, included on CR Magazine’s 2019 100 Best Corporate Citizens list, Barron’s 2020 100 Most Sustainable Companies, the Human Rights Campaign’s 2020 Corporate Equality Index and the 2019 Bloomberg Gender Equality Index, among others. In support of its communities, The Clorox Company and its foundations contributed about $12 million in combined cash grants, product donations and cause marketing in fiscal year 2019. For more information, visit TheCloroxCompany.com