AMC resumes operations in multiple major markets this week, welcoming back guests at high profile theatres in Orange County, Calif., Maryland and New Jersey, all of which just recently granted approval for movie theatres to reopen
AMC Entertainment (NYSE:AMC), the largest theatrical exhibitor in the United States, in Europe & the Middle East and the world, today announced that as of Saturday, September 12, the Company will have resumed operations in more than 460 locations around the U.S., nearly 80% of the AMC circuit in the U.S. The new number is the result of dozens of locations reopening this week, mostly in major markets throughout the country, including high-profile locations in Orange County, Calif., Maryland and New Jersey.
After opening its first two locations in New Jersey last Friday, AMC will soon be operating fully all its theatres in the state, with 24 theatres reopening this week and one theatre expected to open early next week. On Thursday of this week, seven AMC theatres in Maryland welcomed back guests for the first time, and on the other side of the country, AMC will reopen three locations on Friday in Orange County, California, and a fourth on Saturday. These four theatres are the first AMCs in the greater Los Angeles area to resume operations since March.
Earlier this week, AMC also announced that it welcomed its one-millionth moviegoing guest in the United States since reopening. The Company reached that number in less than three weeks and despite significant seating capacity restrictions in place at all open theatres of between 25% and 40% of the maximum capacity. That attendance number jumps to more than 4,000,000 when including AMC’s owned theatres in Europe and the Middle East, many of which resumed operations in June and July.
“AMC is coming off our most successful weekend since reopening, thanks in large part to Warner Bros. release of “Tenet”. And now, with more than 35 more AMC theatres opening this week, we will be showing movies in nearly 80 percent of our U.S. circuit. That is another encouraging sign that our industry is beginning its way back. More important than merely reopening our doors, however, is that our new AMC Safe & Clean safety protocols are clearly resonating with our guests. We’re seeing record-high guest scores for the cleanliness of our theatres, far exceeding the marks we’ve received in the decades we’ve been tracking guest feedback. AMC Safe & Clean is the cornerstone of our efforts to woo back moviegoers to cinemas. Our AMC Safe & Clean protocols feature social distancing, mandatory mask wearing, the easy availability of disinfecting wipes and hand sanitizer, along with high tech solutions like electrostatic sprayers and enhanced air filtration through MERV 13 filters, as well as numerous other new safety and cleanliness procedures.”
For full title and showtime information, moviegoers should check their theatre’s webpage on amctheatres.com.
AMC Safe & Clean
Upon returning to the movies, AMC guests can expect to experience AMC’s comprehensive health and sanitation program: AMC Safe & Clean, which was developed under advisement of current & former faculty of Harvard University’s prestigious School of Public Health as well as the No. 1 U.S. cleaning brand, The Clorox Company.
AMC Safe & Clean components include significant reductions in the maximum tickets available for each showtime and seat blocking in reserved seating auditoriums to allow for appropriate social distancing between parties, enhanced cleaning procedures that include extra time between showtimes to allow for a full, thorough cleaning and nightly disinfecting utilizing electrostatic sprayers, use of high tech HEPA vacuums, upgraded air filtration efforts including the use of MERV 13 filters wherever possible, new guest and associate safety protocols that include mandatory mask wearing by all guests and associates, hand sanitizing stations throughout the theatre and the availability to guests of disinfectant wipes. The entire AMC Safe & Clean plan can be found at amctheatres.com/amc-safe-and-clean.
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 1,000 theatres and 11,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying its Signature power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty and subscription programs, web site and mobile apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. AMC operates among the most productive theatres in the United States’ top markets, having the #1 or #2 market share positions in 21 of the 25 largest metropolitan areas of the United States. AMC is also #1 or #2 in market share in 9 of the 15 countries it serves in North America, Europe and the Middle East. For more information, visit www.amctheatres.com.