AMC Entertainment Holdings, Inc. Unveils All New Communication Initiative to Engage Directly With Its Sizable Retail Shareholder Base Through the Launch of AMC Investor Connect
AMC Investor Connect allows AMC shareholders to self-identify through the AMC website and receive important AMC special offers and Company updates
AMC Entertainment Holdings, Inc. (NYSE: AMC) (“AMC” or “the Company”), announced today that it is launching AMC Investor Connect, an innovative, proactive communication initiative that will put AMC in direct communication with its extraordinary base of enthusiastic and passionate individual shareholders to keep them up to date about important company information and to provide them with special offers. Over the last several months, AMC has seen its retail shareholder base grow beyond 3 million owners. With this sizable number of retail shareholders, AMC is taking a groundbreaking new approach to investor relations and investor communications.
AMC Investor Connect launches in conjunction with the preliminary proxy statement for AMC’s July 29 annual meeting of shareholders, which is expected to be filed publicly on June 3, 2021.
Commenting on this novel step of creating a communication platform to directly reach the millions of AMC’s shareholders, AMC CEO and President Adam Aron said, “AMC Investor Connect will put our Company in direct communication with a retail investor shareholder base that owned more than 80% of AMC at last count. Many of our investors have demonstrated support and confidence in AMC. We intend to communicate often with these investors, and from time to time provide them with special benefits at our theatres. We start with a free large popcorn on us, when they attend their first movie at an AMC theatre this summer.”
Aron added, “During my five-plus year tenure as CEO at AMC, I’ve taken great pride in the relationships I have forged with AMC’s owners. With AMC Investor Connect, that effort in relationship building will continue apace even if our shareholders now number in the millions. After all, these people are the owners of AMC, and I work for them.”
Beginning today, shareholders can sign up to receive special offers and investor updates by registering at amctheatres.com/stockholders. Investors who sign up starting today and in the coming weeks will be awarded with an initial free large popcorn usable this summer when attending a movie at an AMC theatre in the United States. The offer will be made available in their AMC Stubs rewards account.
Investor benefits through AMC Investor Connect include:
- Shareholder-exclusive promotions, including free or discounted items, and invitations to special screenings.
- Communications directly from CEO & President of AMC Theatres, Adam Aron.
- Other interesting information about AMC and its place in the movie eco-system.
To sign up for AMC Investor Connect, an investor must be or enroll as an AMC Stubs member, which includes AMC Stubs Insider, AMC Stubs Premiere and AMC Stubs A-List. AMC Stubs Insider is free to join and includes additional perks and rewards. Additional information about AMC Stubs and how to sign up can be found here: amctheatres.com/amcstubs.
Investors anywhere in the world may sign up for AMC Investor Connect, but initially the free popcorn launch reward can only be redeemed at a U.S. theatre. AMC is currently reviewing its ability of extending the redemption of future offers at its international theatres on a country-by-country basis.
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 950 theatres and 10,500 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying its Signature power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty and subscription programs, web site and mobile apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. For more information, visit www.amctheatres.com.