AMC adds 120,000 A-List members in six weeks, during the traditional “slow” time at the movie theatre
AMC Theatres (NYSE:AMC) is excited to announce that AMC Stubs A-List, which was launched exactly three months ago today to stimulate moviegoing across all age groups including millennials, continues to deliver on its promise and potential. During the traditional “slow period” at movie theatres in late August and September, as the summer blockbusters give way to school schedules, AMC Stubs A-List membership signups continue to greatly outpace the Company’s expectations, as more than 380,000 moviegoers are now A-List members. That’s a 120,000-member increase during the last six weeks.
A-List also is helping keep the box office hot at AMC, as A-List’s impact on attendance, along with AMC’s other attendance-driving initiatives and a robust film slate, has AMC in position to increase U.S. attendance year over year for the first time since 2015, excluding the positive impact from the Carmike acquisition.
A-List members are seeing a wide variety of movies, already having viewed more than 363 different movie titles in just under three months. Early program analysis indicates incremental movie-going frequency among members after joining the program is significant. AMC noted that more than 45 percent of A-List members were not previously signed up to its AMC Stubs loyalty program.
AMC also recently announced that its 12-month protection guarantee from the date of a member’s enrollment against any increases in A-List monthly pricing has been broadened to further provide consumers with a sustainable value. The 12-month protection guarantee for members of A-List enrolling anytime in 2018 now includes no changes in the pricing or benefits from the program within a member’s initial 12 months after joining the program.
From Adam Aron, AMC CEO and President:
“With 380,000 members enrolled in just three months, AMC Stubs A-List is demonstrating that it encourages moviegoers of all ages, locations and backgrounds to come to movie theatres more often, and they’re bringing family and friends along with them. The early success of this program is evident as AMC is projecting an attendance increase at our U.S. theatres for the first time in three years. This is very good for AMC, and very good for our guests and movie studio partners.”
For information about AMC Stubs A-List and to sign up, guests can inquire at their local AMC Theatre, or at AMC’s web site www.amcstubs.com/alist, or on AMC’s iOS and Android smartphone apps after downloading or updating them with the latest app release.
About AMC Stubs A-List
AMC Stubs A-List rewards guests with up to three movies per week, all for just $19.95 (plus tax) per month. Through A-List, members can enjoy every available showtime, at every AMC location, in every format — including IMAX at AMC, Dolby Cinema at AMC, RealD 3D, Prime at AMC and BigD. AMC Stubs A-List can be used at the spur of the moment or also can make planning ahead days or weeks in advance possible, as securing tickets is made easy via reservations capabilities on the AMCTheatres.com web site, or on the AMC Theatres smartphone app. A-List joins AMC Stubs Insider and AMC Stubs Premiere in AMC’s fast-growing AMC Stubs loyalty program. AMC Stubs A-List members also enjoy all the benefits of AMC Stubs Premiere, including free upgrades on popcorn and soda, free refills on large popcorn, express service at the box office and concession stand, no online ticketing fees and 100 points for every $1 spent for the AMC Stubs A-List monthly fee and food and beverage spending at AMC theatres. AMC Stubs Premiere members receive a $5 reward for every 5,000 points earned, which translates to a 10% credit toward future AMC purchases.
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the U.S., in Europe and throughout the world with more than 1,000 theatres and nearly 11,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying its Signature power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty program, web site and smartphone apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. AMC operates among the most productive theatres in the United States’ top markets, having the #1 or #2 market share positions in 22 of the 25 largest metropolitan areas of the United States, including the top three markets (NY, LA, Chicago). Through its Odeon subsidiary AMC operates in 14 European countries and is the #1 theatre chain in Estonia, Finland, Italy, Latvia, Lithuania, Norway, Spain, Sweden and UK & Ireland. In a joint partnership with The Development and Investment Entertainment Company, a subsidiary of The Public Investment Fund of Saudi Arabia, AMC also operates AMC Cinemas in the Kingdom of Saudi Arabia. For more information, visit www.amctheatres.com.