Allure, A Christie Company, Completes Its Fifth Deployment of Digital Menu Boards at Pacific Theatres in Northridge, CA

Atlanta, Georgia ( March 21, 2017 ) -

Allure, A Christie Company (Allure), and leader in activating brands, environments, and experiences digitally, recently completed deployment of twelve digital menu boards at the Pacific Northridge Fashion Center in Northridge, CA. This deployment marks the fifth installation of Allure Optimized Digital Menu Boards for Pacific Theatres in the metro Los Angeles area, all focused on increasing guest engagement, providing insights into attendee analytics, as well as driving revenue alongside enhanced customer experience in the concessions area.

“Pacific Theatres values its long-standing relationship with Allure and appreciates the expansion of this partnership across its Los Angeles theatres,” said Steven Ramskill, Director of Food and Beverage at Pacific Theaters/ArcLight Cinemas. He added, “We are excited to bring in Allure for the deployment of menu boards in our concession area. We’re now working with Allure’s analytics team to better understand consumer behavior so we can tailor the offerings and marketing accordingly.”

Since its first DMB installation in 2013, Allure has been a strategic partner to further Pacific Theatres’ continued efforts to provide increased engagement in the concessions area. The DMB deployment at Northridge marks the newest addition to Allure’s previous installations in Lakewood, The Grove, Winnetka, and Glendale.

“We are happy to expand our relationship with Pacific Theatres. We’re excited to once again have the opportunity to show how our data-driven digital design influences consumer behavior,” said Craig Chapin, President of Allure. He added, “Partnering with a company like Pacific that has a strong understanding of data and how to utilize it best is perfect for Allure. It gives us a chance to show how our solutions go far beyond just putting compelling imagery on the wall, to help our clients understand the value of engaging content and how best to utilize it.”

About Pacific Theatres (
Pacific Theatres Entertainment Corporation (through its wholly-owned subsidiaries Pacific Theatres Exhibition Corp.), operates clusters of theaters in strategic geographic areas in California, entertaining more than 5 million guests annually. From world-renowned, showcase theatres like the Cinerama Dome in Hollywood to theaters like the Grove in Los Angeles’s historic Farmers Market and the Americana at Brand in Glendale. Pacific Theatres owns and/or operates 96 screens in Southern California, with dominant market positions in each of the markets served.

About Allure, A Christie Company
Allure visual communication and retail transaction solutions connect businesses, brands and products with their consumers at points of influence and purchase in a variety of environments. Leveraging dynamic digital signage integrations to drive new revenue streams and create differentiated brand experiences, the company’s suite of intelligent solutions integrate advanced analytics, exceptional creative, software, and hardware with business applications to deliver engaging data-driven experiences, activate brands and achieve desired business outcomes. Allure software and services power more than 25,000 networked displays and devices that activate brands, environments and experiences…digitally.

About Christie (
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit for more information.