film marketing Archives - Celluloid Junkie

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Kathleen McInnis - 2025 International Rotterdam Film Festival IFFR

Veteran Programmer and Publicist Kathleen McInnis on Promoting Indie Films, the Importance of Planning Marketing Strategies and the Role of Festivals

One of the particularly interesting sessions at this year’s International Film Festival Rotterdam (IFFR) was hosted by seasoned film festival programmer and publicist Kathleen McInnis on 1 February. Titled “Meet the Expert: Marketing, Publicity, and Strategies for Independent Films”, the talk saw th…

Christine Eloy, Managing Director, Europa Cinemas (photo: KIDS Regio Forum 2024 Steffen Becker)

Europa Distribution Head Christine Eloy on Boosting Film Circulation through Production and Distribution Collaboration

At the Venice Lido, during this year’s Venice International Film Festival, Celluloid Junkie caught up with Christine Eloy, Managing Director of Europa Distribution, following her participation in the Venice Production Bridge’s working session, titled “Bridging Stories and Audiences.” During the conv…

Susan and Thierry Hugot discuss Eurimages' new support scheme

Eurimages Launches Brand-new Film Marketing and Audience Development Support Scheme at Locarno

On August 10th the Hotel Belvedere in Locarno, Switzerland, hosted an exclusive presentation of Eurimages’ brand-new Film Marketing and Audience Development Support Scheme as part of Locarno Film Festival. Eurimages is one of the Council of Europe’s (CoE) most prominent cultural support funds, and t…

Locarno Pro panel, August 2023 (l-r Jaume Ripoll; Elise Cochin; Ronald Chammah; K.J. Relth-Miller; Frédéric Maire; Erin Farrell; Jay Weissberg).

Locarno: Market Classics Like New Releases, Says Panel of Experts

On 7 August, the Locarno Film Festival hosted a Heritage Online panel titled “Theatrical Distribution and Streaming of Classics,” moderated by critic and programmer Jay Weissberg. The panel was comprised of Ronald Chammah (Les Film Camelia); Frédéric Maire (Cinématèque Suisse); Elise Cochin (mk2); J…