Future of Cinema Advertising on Show at SAWA Cannes Lions 2014
[youtube]https://www.youtube.com/watch?v=NiqiBilgvOM[/youtube] The Screen Advertising World Association (SAWA) held its annual showcase of Cinema Advertising innovation at the Cannes Lions Festival of Creativity 2014 on Monday 16 June. For those of you unable to attend (perhaps understandably, as Ci…