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Front Row Report: Beer Wars – A Live NCM World Premier

[youtube]http://www.youtube.com/watch?v=uY-Bg5Odi0M[/youtube] This report just in from our friend and colleague Jerry Pierce: Beer Wars – A Live NCM World Premier Jerry Pierce April 17, 2009 National Cinemedia (NCM) that runs “Fathom” a “live” to the theater network for single play events. The…

Cricket Won’t Play In Indian Multiplexes As Film Strike Worsens

Indian multiplexes will not be able to offset the impact of the film strike/boycott/non-releasing with screening of Indian Premier League (IPL) cricket matches. The imminent IPL season was anyways going to put a damper on the box office for the next six weeks, but with Hindi producers refusing to re…

Sony Pictures VPF Deal With Regal & AMC Makes Warner Bros The Only Hold-Out Studio

Sony Pictures has become the next-to-last Hollywood studio to sign a virtual print fee (VPF) agreement with DCIP, the digital cinema integrator representing the three largest US cinema chains (AMC, Regal and Cinemark). This should help DCIP re-start the intended 3 1/2 year roll-out of digital cinem…

“Bart” Got A Grass Roots Marketing Campaign

[youtube width=”560″ height=”340″]http://www.youtube.com/watch?v=JZhMuTdL5n8[/youtube] These days trying to gain awareness for a product through the marketing clutter can be an uphill battle in the best of times. The amount of advertising most people are subjected to on a da…

Oh Dear, New York Times Not Impressed By ShoWest

[youtube]http://www.youtube.com/watch?v=xnZ0MyrK8uQ[/youtube] Don’t take our word for it, the New York Times has taken a long hard look at ShoWest and noted that it is not what it used to be. In fairness to both NYT and ShoWest the article’s author Brook Barnes does an admirable job of g…

It Was A Very Good ShoWest 2009 For Sony

The popcorn has been swept away, the 3D movie banners folded, the quiet talk about how cinema is holding up in the recession has faded – ShoWest 2009 is over. While VNU will continue to host the Las Vegas-set cinema trade show and exhibition for one more year before NATO is rumoured to take th…

Heavyweights Debate Self-Financing Of Digital Rollout At ShoWest

[/caption] Las Vegas is a city known for its many spectacles; bright lights, showgirls, casinos, fancy restaurants and prize fights are all just some of the attractions. So, it should come as no surprise that ShoWest, the annual gathering of motion picture exhibitors and distributors in Las Vegas,…

The Commoditization of VPFs, or, Why Having a Deal With Hollywood Studios Isn’t The Big Deal It Used To Be

Scrabble Entertainment has announced virtual print fee (VPF) deals with five Hollywood studios (“Hello Scott from SPE, in the back.”) to roll out digital cinema in India. This may be the last notable VPF deal for some time, if not for ever. Scrabble has signed up Walt Disney Studios, Wa…

Top Execs Ponder Industry’s Future At ShoWest Panel

The first day of ShoWest has historically been held as an international day where exhibitors from around the world can attend panels that cover issues and topics that relate directly to their markets. In an attempt to bring attendees in a day earlier this year, ShoWest did away with “International…

DTS Digital Cinema Back From The Not-Quite-Dead With Qube Deal

DTS Digital Cinema has been going through a bumpy ride in the past year, but appears to be seeing a light at the end of the tunnel. One year ago DTS Inc. spun off its two non-licence division. DTS Digital Images reverted to being Lowry Digital under the new ownership of Reliance/Adlabs. DTS Digit…