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NEWS

“Bart” Got A Grass Roots Marketing Campaign

[youtube width=”560″ height=”340″]http://www.youtube.com/watch?v=JZhMuTdL5n8[/youtube] These days trying to gain awareness for a product through the marketing clutter can be an uphill battle in the best of times. The amount of advertising most people are subjected to on a da…

Oh Dear, New York Times Not Impressed By ShoWest

[youtube]http://www.youtube.com/watch?v=xnZ0MyrK8uQ[/youtube] Don’t take our word for it, the New York Times has taken a long hard look at ShoWest and noted that it is not what it used to be. In fairness to both NYT and ShoWest the article’s author Brook Barnes does an admirable job of g…

It Was A Very Good ShoWest 2009 For Sony

The popcorn has been swept away, the 3D movie banners folded, the quiet talk about how cinema is holding up in the recession has faded – ShoWest 2009 is over. While VNU will continue to host the Las Vegas-set cinema trade show and exhibition for one more year before NATO is rumoured to take th…

Heavyweights Debate Self-Financing Of Digital Rollout At ShoWest

[/caption] Las Vegas is a city known for its many spectacles; bright lights, showgirls, casinos, fancy restaurants and prize fights are all just some of the attractions. So, it should come as no surprise that ShoWest, the annual gathering of motion picture exhibitors and distributors in Las Vegas,…

The Commoditization of VPFs, or, Why Having a Deal With Hollywood Studios Isn’t The Big Deal It Used To Be

Scrabble Entertainment has announced virtual print fee (VPF) deals with five Hollywood studios (“Hello Scott from SPE, in the back.”) to roll out digital cinema in India. This may be the last notable VPF deal for some time, if not for ever. Scrabble has signed up Walt Disney Studios, Wa…

Top Execs Ponder Industry’s Future At ShoWest Panel

The first day of ShoWest has historically been held as an international day where exhibitors from around the world can attend panels that cover issues and topics that relate directly to their markets. In an attempt to bring attendees in a day earlier this year, ShoWest did away with “International…

DTS Digital Cinema Back From The Not-Quite-Dead With Qube Deal

DTS Digital Cinema has been going through a bumpy ride in the past year, but appears to be seeing a light at the end of the tunnel. One year ago DTS Inc. spun off its two non-licence division. DTS Digital Images reverted to being Lowry Digital under the new ownership of Reliance/Adlabs. DTS Digit…

AMC Set To Deploy Sony 4K Digital Projectors

On the eve of ShoWest, the largest trade show for the motion picture exhibition and distribution industry, AMC Entertainment is set to announce that it will install Sony’s 4K digital projectors on all of their screens. According to Variety and the New York Times, the world’s second largest cinema c…

GDC Comes On Strong With New Features and Dealer Network

Unless you’ve been living on another planet, or simply working in an industry other than exhibition, it would be hard not to know what GDC Technology has been up to lately. After all, they’re not shy about telling you all their latest deals, most recent installations and newly released produc…

DFE Technologies Tackles Hard Drive Distribution

[viddler id=ad507ee&w=545&h=349] Starting with this entry we’re going to try something a little different and from time-to-time begin posting video interviews and demos of some of the technology and companies we come across. You may enter comments directly in each video by clicking on the …