AMC Theatres (NYSE:AMC) today announced that it now has more than 6 million AMC Stubs members, adding more than 1 million members during the holiday season and through the first few weeks of 2017. AMC announced on Dec. 19, 2016, that the Company had reached 5 million AMC Stubs members. The Company is on track to approach tripling its AMC Stubs membership year-over-year by the start of this summer.
“New guest enrolment in AMC Stubs continues to grow at a brisk pace, and that’s prior to a significant number of Carmike locations transitioning onto the AMC Stubs system,” said Adam Aron, CEO and President of AMC. “The tremendous year-over-year growth of our AMC Stubs database continues to provide significant benefit to our entire marketing strategy as we’re able to reach more movie-goers with greater efficiency and precision.”
In July, AMC launched AMC Stubs Insider, a free tier to the program that rewards AMC guests for coming to the movies. Insider benefits include a free refill on large popcorn, up to $2 off tickets every Tuesday, a free large popcorn birthday gift and 20 points earned for every dollar spent.
The program’s top tier, AMC Stubs Premiere, also saw a refresh that included the addition of new guest benefits. For a $15 annual membership fee, Premiere members enjoy express service with specially marked shorter lines at the box office and concession stand, free size upgrades on popcorn and soda, a free refill on large popcorn, up to $5 off movie tickets on Tuesdays, a birthday gift (free large popcorn and soda), no online ticket fees and 100 reward points for every $1 spent.
AMC Stubs members earn $5 to spend for 5,000 points earned. Premiere members can redeem that $5 on tickets, snacks, and more, while Insiders can redeem their $5 for food and drinks. All AMC Stubs members receive access to exclusive offers, screenings and more. For information about AMC Stubs and to sign up, guests can inquire at their local AMC theatre or at amctheatres.com/amcstubs.
About AMC Theatres
AMC is the largest movie exhibition company in the U.S., Europe and the world with approximately 900 theatres and more than 10,000 screens across the globe. AMC has propelled innovation in the exhibition industry by deploying more plush power-recliner seats, delivering enhanced food and beverage choices, generating greater guest engagement through its loyalty program, web site and smart phone apps, offering premium large format experiences and playing a wide variety of content including independent programming. AMC operates among the most productive theatres in the United States’ top markets, having the #1 or #2 market share positions in 22 of the 25 largest metropolitan areas of the United States, including the top three markets (NY, LA, Chicago). Through its Odeon subsidiary, AMC operates in seven European countries and is the #1 theatre chain in the UK & Ireland, Italy and Spain. For more information, go to amctheatres.com.