Amanda Kozlowski, Lionsgate’s longtime executive strategist and interim Head of Marketing, has been promoted to President of Worldwide Marketing for the Lionsgate Motion Picture Group. The announcement was made today by Adam Fogelson, Chair, Lionsgate Motion Picture Group, with whom Kozlowski has worked closely over the past several years in leadership roles and to whom she will continue to report.

During her tenure as interim Head of Marketing, Kozlowski architected the global campaign strategy for a series of Lionsgate’s breakout box office hits, including the studio’s winning campaigns for “The Housemaid,” which has taken in nearly $400 million worldwide; “Now You See Me: Now You Don’t,” which has taken in more than $243 million worldwide; Francis Lawrence’s critically and commercially acclaimed award-winning film “The Long Walk”; and most recently, “Michael,” which debuted in theaters April 24, shattering records to become the biggest opening ever for a musical biopic, and which has gone on to earn $424 million and counting at the worldwide box office.

The campaigns for those releases have been distinctive for their use of experiential stunts, real-world installations, and social media-driven marketing. Examples include stunted screenings for “The Long Walk,” where influencers walked on treadmills at the same pace as the characters in the film; plate-smashing screenings for “The Housemaid,” inspired by one of the film’s most iconic scenes; surprise pop-up gardens across more than 30 countries on six continents, leading into the April trailer debut for “The Hunger Games: Sunrise on the Reaping,” and a Jesse Eisenberg pop-up magic show in New York City for “Now You See Me: Now You Don’t.” As part of the “Michael” campaign, dancers recreated Michael Jackson’s iconic dance moves in flash mobs at crowded intersections and in front of traveling buses, and DJs D-Nice, Questlove, and Spinderella performed surprise live sets for audiences. The teaser trailer that launched the “Michael” campaign set the record as the most-viewed trailer ever for a music biopic in its first 24 hours and became the largest debut in Lionsgate’s history, followed by the teaser trailer for “Sunrise on the Reaping” weeks later”, “which became” “the second-most-successful trailer launch in studio history.

An 18-year veteran of the studio, Kozlowski’s wide-ranging experience at Lionsgate encompasses strategy, distribution, marketing, data, and analytics, and includes the successful launch of multiple new business units from the ground up. Her prior marketing roles include serving as the interim Co-Lead of Theatrical Marketing during Fogelson’s joining Lionsgate in 2022, collaborating closely with him on campaigns and supporting his transition to the company. She previously led the Marketing department for the studio’s highly profitable limited-release theatrical and multiplatform business, which she helped grow into a key value driver for the studio; she also spearheaded marketing for the studio’s slate of first-run theatrical features starring influencers and content creators. Kozlowski also previously led Marketing for Lionsgate Home Entertainment, transforming the department with creative campaigns that helped to build Lionsgate’s 20,000+ title library into one of the most valuable in the industry.

In her new position, Kozlowski will continue to play a critical role in shaping the studio’s brand strategy and franchise strategy, including the studio’s tentpole IP “John Wick,” “Saw,” and “The Hunger Games,” along with such newer franchises as “The Housemaid.” Additionally, Kozlowski and Motion Picture Group President Erin Westerman will continue to work in full collaboration as a unified whole to shepherd films from development through release in the close partnership between Creative and Marketing—a distinguishing feature of the Motion Picture Group under Fogelson.

Alongside Kozlowski’s appointment, Nasim Cambron and Jack Teed have each been elevated to new roles, as key executives on the studio’s marketing leadership team for the Motion Picture Group, reporting to Kozlowski. Cambron has been promoted to Executive Vice President, Worldwide Marketing & Publicity, while Teed has been promoted to Executive Vice President, Worldwide Marketing & Creative Advertising. Cambron will continue to report to Fogelson on studio communications.

“When I arrived at Lionsgate, I recognized Amanda’s talent and leadership abilities, and have relied on her ever since as a trusted advisor. I could not be more proud to see her officially step into this role. She has more than earned it,” said Fogelson. “Amanda brings a totally fresh, modern, and distinctive approach to marketing that is uniquely suited for this moment. Her passion for film, keen intelligence, and sharp strategic instincts, combined with her storytelling ability and her deeply collaborative spirit, have earned her the trust of filmmakers, staff, and her peers. Nasim and Jack have been invaluable strategic partners to both Amanda and me throughout our extended run of hit films, and I’m pleased to recognize their achievements as well. Combined with our other marketing leaders and incredible team, I can’t wait to see all that this group accomplishes together. I believe our campaigns are in the most capable hands, and the results are proof of that.”

“I am incredibly grateful to Adam, whose combined love of art and artists, savvy business sense, and deep humanity make him one of one. I look forward to our continuing to challenge and inspire each other daily,” said Kozlowski. “To Jack, Nasim, and the entire marketing team—you are the best in the business, and I am humbled by your boldness, brilliance, and unwavering commitment to doing right by our films, filmmakers, and audiences. Jon and Michael built a studio unlike any other in the industry, where people are encouraged to think differently; having the chance to partner with insanely talented colleagues like Erin, Kevin, and Helen , work with a broad array of filmmakers I deeply admire, and be surrounded by so many people who encourage and uplift me is the most rewarding professional gift I could ever hope for. Lionsgate holds a unique place in the industry, and I am beyond proud to continue calling it my home.”

Kozlowski first joined Lionsgate in 2008 as a junior brand marketing manager in Home Entertainment, a department she rose to lead within ten years. Before Lionsgate, she held marketing roles at A.D.D. Marketing + Advertising and at Film Independent. Prior to being named interim Head of Marketing, she most recently served as Chief of Staff to Fogelson.

Cambron has led global PR strategy and campaigns for many of Lionsgate’s most critically and financially successful films, including” Michael,” “The Housemaid,” “Now You See Me: Now You Don’t,” “The Long Walk,” “John Wick: Chapter 4,” “Saw X,” and “The Hunger Games” franchise. Her experience encompasses trusted relationships with some of the industry’s most celebrated filmmakers and high-profile talent. Before joining Lionsgate, she was Executive Vice President of Publicity at STXfilms, guiding PR efforts for such major titles as “Hustlers,” the “Bad Moms” franchise, and “Molly’s Game”. Earlier in her career, Cambron played a key role in Netflix’s film division, leading publicity campaigns for the critically acclaimed films “The Half of It,” the Duplass Brothers–produced “Horse Girl,” and “The Old Guard,” starring Charlize Theron. She began her career at Universal Pictures, contributing to standout campaigns for acclaimed films including “Bridesmaids “and “Frost/Nixon”.

Teed has driven creative campaigns for a number of Lionsgate’s high-profile releases, including “John Wick: Chapter 4,” “Now You See Me: Now You Don’t,” and “Den of Thieves 2: Pantera”. Prior to joining Lionsgate, he held creative roles at STX Entertainment, EuropaCorp, and Open Road Films, where he worked on campaigns for “Hustlers,” “Greenland,” “The Gentlemen,” “Den of Thieves,” “The Upside,” “A Bad Moms Christmas,” “I Feel Pretty,” “Molly’s Game,” “The Grey,” “End of Watch,” “Nightcrawler,” the “Red Dawn” remake, and “Side Effects”. He began his career at the advertising agency Cimarron Group, contributing to campaigns for James Cameron’s “Avatar,” “Rise of the Planet of the Apes,” “Taken,” “The Day the Earth Stood Still,” and “Live Free or Die Hard”.

About Lionsgate
Lionsgate (NYSE: LION) is one of the world’s leading standalone, pure play, publicly-traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a premier talent management and production powerhouse at 3 Arts Entertainment and a more than 20,000-title film and television library, all driven by Lionsgate’s bold and entrepreneurial culture.