In the past few weeks Ymagis, like their European counterpart Arts Alliance Media, has announced a number of new deals with exhibitors. What better time to review them all than on the eve of Cinema Expo, which begins tomorrow in Amsterdam.
For anyone who may need a brief refresher on who Ymagis is, they are a European digital cinema integrator and deployment entity of sorts. Based in Paris, France, they differentiate themselves from other European integrators by focusing on the management and administration of virtual print fees (VPF) being paid by distributors rather than on the financing and installation of digital cinema equipment.
This is not to say Ymagis doesn’t arrange for financing and deploy d-cinema systems in theatres. They most certainly do. In fact, Ymagis arranged the financing for the deal they announced on May 11th with the French based theatre chain UGC. The announcement was really a formality since Ymagis began converting UGC’s nearly 600 screens in March of this year. UGC operates 36 theatres in France, three in Belgium, four venues in Italy and another six in Spain. Attendance at UGC’s theatres throughout Europe tops out at more than 40 million.
The deal is one of the more important ones Ymagis has landed, not only because its with one of France’s largest theatre operators, but also because they arranged financing for the conversion through Banque Populaire Group, LCL-Crédit Agricole and Banque Palatine.
Reached via email, Ymagis chief executive officer and founder Jean Mizrahi detailed the unique way his company works with exhibitors:
“We have a flexible model. In some cases, exhibitors prefer to finance the equipment themselves. In other cases, they want us to take care of it. Right now among the 1400 screens we have signed throughout Europe, half of them have chosen to self finance, the second half we’re financing. We receive the VPFs and though the exhibitors do not know how much we receive from the distributors, we redistribute the largest portion of this revenue directly to them.
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