The United Drive-In Theater Owners Association (U.D.I.T.O.A.) and the Independent Cinema Alliance (ICA) announced today the kick-off of the “Blockbuster Summer” program, designed to celebrate and support the comeback of the movie-going experience.

Kicking off next week, “Blockbuster Summer” will reward moviegoers with special Sony Pictures film content – from films such as “Peter Rabbit 2: The Runaway”, “Escape Room: Tournament of Champions”, “Hotel Transylvania: Transformania” and “Don’t Breathe 2” – during the pre-show and intermission, along with promotional opportunities and local activations. Beginning next week, participants can visit AuthenticDriveins.com, a first-of-its-kind national online hub for consumers to access information, including promotional offerings, for their local drive-ins created by U.D.I.T.O.A.

“Our members are very excited to participate in the ‘Blockbuster Summer’ program and share exclusive pre-show and intermission content from our friends at Sony Pictures with our drive-in theatre guests across the country,” says John Vincent, President, U.D.I.T.O.A. “We’re so excited to share the custom content created by Sony Pictures through this program, which will add a special element for our guests to enjoy, and will only be available at their local drive-in theatre.”

Committed to reinvigorating moviegoers within local communities, the ICA will kick off a promotional giveaway nationwide and provide moviegoers with custom content. Local cinemas have long been integral members of their economy and are very excited to welcome community members back to the movies.

“We are thrilled to witness America’s return to the theaters, and moviegoers will not be disappointed, because our summer slate is perfectly positioned to offer something for everyone,” says Todd Halstead, Executive Director, ICA. “It’s a privilege to invite moviegoers to be a part of this program, which is sure to be a unique and memorable experience.”

About The United Drive-In Theater Owners Association
UDITOA (The United Drive-In Theatre Owners Association) is the premier organization serving Authentic Drive-In Theatre owners and promoting commercial outdoor motion picture exhibition at Authentic Drive-In Theatres world-wide.

About Independent Cinema Alliance
The ICA is a volunteer alliance of independent cinemas operating in communities throughout North America. Alliance members share a common goal to promote the importance of independent cinemas to a strong and vibrant motion picture industry. For more information, visit www.cinemaalliance.org.