The Toronto International Film Festival and Rogers today announced Rogers as the Presenting Sponsor of the 49th Festival and the acclaimed TIFF People’s Choice Awards.

The sponsorship will begin by rolling out the red carpet and celebrating TIFF’s origins in Toronto’s Yorkville district with a VIP event at the Four Seasons Hotel Toronto, an Official Hospitality Partner, on Tuesday, September 3. The Toronto International Film Festival presented by Rogers runs from September 5–15, 2024.

“Rogers and TIFF share more than deep roots in our home city – we share a commitment to building a rich legacy in Canadian culture and entertainment, which we’re thrilled to celebrate as we welcome Rogers as the first-ever Presenting Sponsor of this year’s Festival,” said Cameron Bailey, CEO, TIFF. “Rogers is involved in all aspects of the industry and their partnership amplifies our ability to celebrate a wider range of stories. With Rogers on board, we look forward to an impactful and unforgettable experience for festival attendees as we get closer to celebrating our 50th anniversary.”

“As Canada’s leading communications and entertainment company, we’re proud to partner with TIFF this year to showcase the best film and entertainment from Canada and around the world,” said Terrie Tweddle, Chief Brand and Communications Officer, Rogers. “TIFF is one of the best film festivals in the world and we’re proud to support it and connect more Canadians to the best content and best experiences.”

Rogers customers will enjoy access to VIP experiences of festival screenings and other exclusive experiences as part of its new national program, Rogers Beyond the Seat, that delivers premier sports and entertainment experiences to Rogers customers across the country.

TIFF’s 49th edition will feature 11 days celebrating and spotlighting the best of international and Canadian film and entertainment. In addition to screenings, the Festival provides unique in-person opportunities including live post-screening Q&As, the In Conversation With… series, a five-day industry conference, the free, family-friendly Festival Street, and its prestigious awards including the Tribute Awards, the TIFF People’s Choice Awards presented by Rogers, and Jury Prizes.

About Rogers:
Rogers is Canada’s communications and entertainment company and its shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For more information, please visit rogers.com or investors.rogers.com.

About TIFF: 
TIFF is a not-for-profit cultural organization with a mission to transform the way people see the world through film. An international leader in film culture, TIFF projects include the annual Toronto International Film Festival® in September; TIFF Lightbox, which features five cinemas, learning and entertainment facilities; and the innovative national distribution program Film Circuit. The organization generates an annual economic impact of $200 million CAD. TIFF Lightbox is generously supported by contributors including, the Province of Ontario, the Government of Canada, the City of Toronto, the Reitman family (Ivan Reitman, Agi Mandel, and Susan Michaels), The Daniels Corporation, and RBC. For more information, visit tiff.net.