Picturehouse has acquired all North American distribution rights to “The King of Color,” a new documentary from director Patrick Creadon (“Wordplay,” “Hesburgh”) about Lawrence Herbert, creator of the Pantone Matching System (PMS). Premiering Friday, Oct. 24, as part of AFI Fest, the film will have a limited theatrical release beginning Dec. 12.

Herbert, a visionary whose innovative idea to standardize color with the Pantone Matching System, revolutionized the worldwide language and use of color. This compelling documentary features an exclusive interview with Herbert, offering an intimate glimpse into the mind behind Pantone and his enduring impact on how we perceive and use color today.

“Pantone is a language that connects artists, designers, and brands across the globe,” said Bob Berney, CEO of Picturehouse. “We’re proud to bring ‘The King of Color’ to audiences everywhere and to honor Larry Herbert’s legacy of innovation and influence. Patrick Creadon has crafted a film that is as vibrant and inspiring as its subject.”

Creadon is an acclaimed American director known for his influential documentary work. His feature directorial debut, “Wordplay” (2006), which profiles the New York Times crossword puzzle, was a breakout hit at the Sundance Film Festival. Creadon’s other notable directing credits include: “If you build it” (2013), “ESPN’s 30 for 30: Catholics vs. Convicts” (2018), “Hesburgh” (2018), and “ski bum: the Warren Miller Story” (2019).

About Picturehouse
Picturehouse is a Los Angeles-based film marketing and distribution company led by CEO Bob Berney and COO Jeanne R. Berney. The company acquires, markets and distributes global content across all platforms. Originally formed in 2005 as a joint venture between Time Warner, HBO Films and New Line Cinema, the Picturehouse brand has a long history of storied excellence. For more information visit picturehouse.com, or find us on Facebook, X, Instagram, and YouTube.