Movie theatres nationwide will celebrate National Popcorn Day, the annual nationwide celebration of America’s favorite movie snack on Monday, January 19. An initiative of Cinema United and The Cinema Foundation, this one-day-only event, at participating theatres, will feature unique promotions, discounts and offers on hot delicious movie theatre popcorn. Fandango, the nation’s leading online ticketing service, has joined the campaign for another year as its presenting sponsor.

“National Popcorn Day is one of those moments that reminds us why people love going to the movies,” said Michael O’Leary, President and CEO of Cinema United. “It’s about sharing a big screen experience, and enjoying the amazing combination of movies and popcorn together that you simply can’t replicate anywhere else.”

“We’re excited to once again partner with The Cinema Foundation to celebrate National Popcorn Day in theatres nationwide on January 19,” said Jerramy Hainline, EVP of Fandango. “The theatrical experience is truly unmatched, and concessions like Popcorn play a big role in making every theater visit memorable to fans, whether they are watching the latest blockbuster, a beloved re-release, or even a live event. We’re proud to support exhibitors by helping fans enjoy their favorite theater snacks at a great value.”

According to a Fandango study of more than 6,000 Moviegoers, 96% of general ticket buyers said they purchased concessions during their trip to the movies with Popcorn being one of the most popular items and 61% of participants saying they like to order a variety of concessions.

To find participating theatres and their offers, visit your local movie theatre’s website or app, AtTheMovies.co, or Fandango.

About Cinema United
Founded in 1948, Cinema United is the largest exhibition trade organization in the world, representing 31,000 movie screens in all 50 U.S. states and Canada, with an additional more than 30,000 screens in 80 countries. Its membership includes theatres of all sizes, from the largest cinema chains to one-screen theatres in cities and towns around the world. For additional information, please visit cinemaunited.org.