National CineMedia (NASDAQ: NCMI) (“NCM”), the largest cinema advertising platform in the US, and Digital Cinema Distribution Coalition (“DCDC”), the world’s leading cinema content delivery network, today announced they have completed the transition process through which DCDC will fulfill the delivery of NCM’s advertising content to the cinema advertising platform’s 1,400+ theaters, covering over 18,000 screens across the country.
DCDC’s scale and reach through its satellite and broadband solutions across the country provides an efficient, full coverage method to deliver to NCM’s dynamic network. Through DCDC’s unique industry-owned partnership model that includes both exhibitors and distributors, they can provide lower cost, high-quality, and reliable service without the need to earn a profit margin.
Through the DCDC fulfillment platform, NCM will now deliver its industry leading pre-show content featuring hundreds of national, regional, and local advertisers, as well as the high-impact Platinum ad unit within trailers. The agreement is built for the future, enabling next-gen, programmatic advertising across the entire NCM network.
“NCM is committed to evolving our use of technology and the operations that underpin the delivery of our content alongside the rest of the theater industry,” said Adam Johnson, Senior Vice President, Operations and Technology at NCM. “Working with DCDC ensures the most reliable delivery system of high-quality, high-resolution products across our national network of locations.”
“We have developed a great working relationship with NCM over the past year, and I am pleased to say we completed the transition ahead of schedule and within budget,” said Howard Kiedaisch, Chief Executive Officer at DCDC. “We are proud to have expanded our services to the entire theatrical eco-system of distributors, exhibitors – and now key vendors – as exemplified by NCM.”
About National CineMedia, Inc.
National CineMedia, Inc. (NCM, NASDAQ: NCMI) is the managing member and owner of approximately 100.0% of National CineMedia, LLC (NCM LLC), which is the largest cinema advertising platform in the US. With unparalleled reach and scale, NCM connects brands to sought-after young, diverse audiences through the power of movies and pop culture. A premium video, full-funnel marketing solution for advertisers, NCM enhances marketers’ ability to measure and drive results. NCM’s Noovie Show is presented exclusively in 42 leading national and regional theater circuits including the only three national chains, AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC). NCM’s cinema advertising platform consists of more than 18,000 screens in over 1,400 theaters in 196 Designated Market Areas (all of the top 50). For more information, visit www.ncm.com and www.noovie.com.
About DCDC
Digital Cinema Distribution Coalition (DCDC) is a leading provider of digital content distribution solutions for the cinema industry with a footprint of over 3,100 sites and more than 33,000 screens across the U.S. With an extensive network of connected cinemas, DCDC ensures efficient, secure, and reliable delivery of feature films, trailers, and advertisements.
