Mojo Works, an innovation studio navigating the shifting landscape of audience engagement in the entertainment industry, officially launches at CinemaCon in Las Vegas.

The digital marketing landscape is undergoing a profound transformation, with new channels and immersive platforms emerging as vibrant hubs where the current and next generations of audiences are congregating and shaping cultural trends. No longer just spaces for entertainment, they are evolving into dynamic ecosystems that are redefining how brands connect with audiences, and how audiences connect with brands.

Created by a team of cinema, marketing, and technology experts Oskars Killo, Martin Berg, and Jenny Sidorova, Mojo Works is an innovation studio that delves deep into the ever-changing dynamics of audience engagement across fragmented digital surfaces, offering expert strategy and project delivery in the cinema marketing and technology space.

“In a world of content abundance, audience engagement is a continuous game. Mojo Works is designed to support the cinema and entertainment sector in innovative, meaningful, and measurable ways. I’m excited to partner with Martin and Jenny on this journey and look forward to connecting with industry colleagues during our launch week at CinemaCon,” said Oskars Killo, business development specialist with 20 years of media industry experience, former Warner Bros. and Sony Pictures licensee managing director, head of marketing & distribution, and EMEA exhibitor partnerships lead at 20th Century Fox and Universal Pictures.

Martin Berg, tech executive with 15 years’ experience, former CEO of cinema SaaS company DX, currently advising multiple startups focusing on strategic business applications of AI and blockchain technologies, author and publisher of “In Transit”, a resource exploring the future of entertainment, added: “Mojo Works partners with film distributors, exhibitors, and clients in the entertainment space looking to maximize their marketing budgets through innovative tools, including AI-driven solutions that enhance audience reach, engagement, and measurable sales conversions across both digital and physical channels.”

Jenny Sidorova, innovation marketing leader and digital transformation strategist with over 15 years of experience, has worked with global brands such as L’Oréal, Louis Vuitton, and Walmart, most recently serving as Head of Marketing at DX. She said: “The entertainment industry is at a pivotal moment where traditional engagement methods are being disrupted by emerging platforms, technology, and evolving consumer behaviours. I’m thrilled to bring my experience transforming brands to help entertainment companies navigate this shifting digital-first landscape, creating authentic connections that drive business growth.”

About Mojo Works
Mojo Works is an innovation studio reimagining audience engagement in the entertainment industry and the digital economy. By orchestrating marketing initiatives across multiple digital touchpoints, the studio unlocks innovative tools and enables brands to engage with audiences through tech-driven strategies.