Unique X, a global leader in digital cinema technology, is excited to announce a significant long-term collaboration with Cinemex, one of the largest cinema chains in the world, operating 2,663 screens across Mexico. Unique X, now serving over 45,000 cinema screens worldwide, has solidified its position as the largest provider of cinema solutions globally.
This strategic partnership marks a major advancement as Cinemex transitions to Unique X’s innovative cinema management and advertising technologies.
Through this new five-year agreement, Cinemex will implement Unique X’s state-of-the-art solutions, including the RosettaBridge Eco Theatre Management System, RosettaNet Circuit Management System, and Smart Trailering. These advanced systems will replace older technologies, improving functionality and efficiency while seamlessly integrating with Cinemex’s existing Unique X solutions Movie Transit and RosettaLive.
The switch to Unique X’s industry-leading solutions will automate operations across Cinemex’s extensive network, boosting efficiency and delivering significant cost savings. In addition, the integration of Advertising Accord will enable Cinemex to refine its advertising strategy, increasing revenue potential and offering a more personalized advertising experience to moviegoers.
Francisco Eguren, Cinemex COO, welcomed the new partnership with enthusiasm, stating, “We are confident the transition to Unique X’s full suite of technology represents a crucial advancement for our Company. It will not only increase revenue and streamline our operations but also greatly enhance our customer experience. We are excited to be at the forefront of cinema technology.”
Roger Harris, CEO of Unique X, highlighted the significance of this collaboration, adding, “We are proud that Cinemex has chosen Unique X to power their cinemas. Their decision to adopt our full range of software solutions showcases the value and innovation we bring to the cinema industry. This partnership will undoubtedly set new standards for revenue growth and operational efficiency.”
This collaboration sets the stage for Cinemex to remain at the forefront of cinema technology, continuously enhancing the cinematic experience for its audience.
About Unique X
Unique X is the market-leading brand and product portfolio for the future strategy and innovation of digital cinema, providing intelligent autonomous cost-saving solutions and revenue-generating fully managed content services. Unique X operates in 100 countries across the globe and excels in delivering mission-critical cinema software. Every year, Unique X delivers over 200,000 movies and 1.1 billion cinema advertising spots worldwide. Market-leading cinema solutions include RosettaBridge Eco TMS (Theater Management System), RosettaNet (Circuit Management System), Movie Transit (Digital Cinema Package Content Delivery Network), Basekey (KDM management), RosettaLive (Event Streaming), Advertising Accord (Complete Advertising Sales Management and Programmatic Advertising), KDMX (next generation global KDM services) SmartTrailering (Intelligent Trailer Scheduling) and Unique’s unrivalled consumer product, the movie and gaming content private cinema hire event platform “Book The Cinema”.
About Cinemex
Cinemex owns 325 complexes, almost 3 thousand screens in 104 cities of the Mexican Republic and 29 CMX complexes in the United States. Cinemex was founded in 1995 with the aim of revolutionizing the film industry in Mexico. It was a pioneer in installing multiplex complexes and stadium-like rooms to meet the needs of its guests. Currently it continues to offer innovative concepts for its audience such as Cinemex Platinum, Cinemex Premium and recently Cinemex Market. It has different formats such as 2D, 3D, ATMOS and IMAX. Cinemex is part of the Cinemex Group lead by Ricardo Larrea.