GDC Technology Limited, a leading global provider of digital cinema solutions, announced today that B&B Theatres (B&B) selected the SR-1000 Standalone Integrated Media Block with built-in cinema audio processor for the Red Oak luxury entertainment center. Ten of the auditoriums offer moviegoers GDC’s surround sound while the theatre’s two premium large format auditoriums, Grand Screen and Grand Screen with ScreenX will offer guests the ultimate audio experience featuring DTS:X for IAB immersive sound. The two premium large format auditoriums feature GDC’s exclusive DIVE Dynamic Lighting designed to enhance the pre-show entertainment. In addition, B&B installed GDC’s latest audio solutions launched at CinemaCon 2023, including AE-6703 AES67/AES3 32×32-channel bidirectional converter and Espedeo DAC Series Digital-to-Analog Audio Converter (DAC-2816 and DAC-2832).

B&B Theatres is a family-owned exhibition company headquartered in Liberty, Missouri. B&B opened its first theatre in 1924 in Salisbury, Missouri, and is known for introducing new concepts and innovations to provide the best possible moviegoing experience at all its cinemas. B&B Theatres is the 5th largest theatre chain in America and including the three locations under construction, operates 550 screens at 57 cinema locations in 15 states. B&B also operates 64 bowling lanes, 231 redemption arcade games, and three distinct restaurant brands across multiple locations, called the Marquee Bar & Grille, Sterling’s, and Johnnie’s Jazz Bar & Grille. B&B is proud to be celebrating 100 years in business this year under the same family ownership, and four generations of family involvement.

The new B&B Red Oak 12 opened on March 21 is located at 615 North Interstate I-35 East Road. The Red Oak facility is the first of its kind in the state of Texas and offers combinations of amenities unparalleled anywhere in the marketplace. The moviegoing audience is able to comfortably watch movies in 12 auditoriums with laser projection and heated leather seats, including Max Relax, which are wide chaise lounge chairs in the front row of every auditorium. Additionally, B&B introduced the company’s signature Grand Screen premium auditorium and Grand Screen with ScreenX, both with DTS:X for IAB immersive audio. In addition, B&B introduced other concepts, such as screenPlay!, a children’s auditorium devoted solely to family entertainment, 4DX motion seats, and the LYRIC, an intimate, luxurious environment. Red Oak is also home to B-Roll Bowling, the Outtakes Arcade (featuring a climbing wall), Pickleball and Bocce Ball courts, and Sterling’s restaurant.

“The Red Oak location is the family’s vision for a total luxury entertainment experience brought to life. We built what we believe is the most unique experience in the cinema industry. We chose GDC since they have always exceeded our expectations by being one of the most trusted names in the industry with reliable products and an unwavering passion to constantly improve the experience,” said Brock Bagby, president, chief content, programming and development officer for B&B Theatres. “We rely upon GDC products at every location, with no exception.”

“B&B Theatres and GDC are longtime partners with a common goal to wow audiences with technologies and amenities that no other theatre offers,” said Annie Wang, president of GDC Technology USA LLC. “We have watched B&B grow over the last 10 years to become one of the leading circuits in the domestic marketplace. We are proud to be a part of the B&B family and congratulate them for building a lifelong vision to truly entertain everyone.”

About B&B Theatres
Company History
B&B Theatres has been family-owned and operated since 1924 when Elmer Bills Sr opened a movie house in Salisbury, Missouri where the future Mrs. Bills played the piano for silent movies. During the company’s 97 years, and four generations of family involvement, it has seen the coming of sound, color, Technicolor, stadium seating, multiplexes, and now digital cinema.

Current Operations
B&B Theatres is the 5th largest theatre chain in North America and operates 550 screens at 57 locations in Kansas, Iowa, Florida, Georgia, Missouri, Mississippi, Nebraska, Oklahoma, Minnesota, Virginia, South Carolina, North Carolina, Texas, and Washington.

About GDC Technology Limited
GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider with its manufacturing facility certified with ISO 9001:2015 by SGS. GDC develops, manufactures, and sells cinema projector, media server for both projector and LED cinema display, content storage system, cinema enterprise software including theatre management system and advanced cinema automation system for the global cinema industry. GDC is a licensee of the DTS Surround and DTS:X with IAB, the object-based immersive sound technology from DTS, Inc. for the development of its media servers. In addition, GDC also provides a suite of digital cinema products and services, including LED cinema, 3D product, audio equipment, projector lamp, post-production service, and Electronic Delivery System (EDS).

About Espedeo Holdings Limited
Founded in 2006, Espedeo Holdings Limited (‘Espedeo’), a GDC Technology company is a global digital cinema display equipment and solutions provider offering premium commercial and home cinema display solutions, cinema 3D system equipment and after-sales support service.