B&B Theatres Partners With Tapos to Deliver a More Connected Customer Experience

Tapos and B&B Theatres
Nashville, Tennessee ( March 17, 2025 ) -

Tapos, the cinema software solution for ticketing, point of sale (PoS), CRM, and analytics is excited to announce its partnership with B&B Theatres, a leader in the cinema and entertainment industry with nearly 60 cinemas, including some of the largest Cinema Entertainment Centers in the US.

This collaboration is driven by B&B’s commitment to innovation and providing a seamless, integrated entertainment experience across its growing portfolio of movie theaters, restaurants, and entertainment centers.

B&B sites include a range of experiences from traditional cinema to restaurants, arcades, bowling, and other attractions. It needed a PoS solution capable of connecting everything in a single backend to deliver a more unified guest experience. And Tapos stood out as a truly innovative and flexible partner.

“We chose to work with Tapos because of its ability to grow with us and offer solutions tailored to our diverse range of entertainment experiences,” said Robert Swearingin, Vice President of Technology at B&B Theatres.

With over 30 years of continuous on-premise software development, combined with easy cloud-based access, Tapos uniquely delivers a massive, cinema-ready, feature set alongside an intuitive, scalable, and flexible front end.

“Our goal is to eliminate friction for our guests,” said Brittanie Bagby Baker, President and Chief Operations Officer at B&B Theatres. “Whether they are purchasing a ticket, enjoying a meal, or playing in the arcade, we want everything to feel connected and effortless. Tapos is helping us achieve that by integrating all aspects of our business into a single, streamlined system.”

The integration with Tapos will allow B&B Theatres to:

  • Offer a unified loyalty program across all experiences (cinema, bowling, arcade, and food and beverage) within its locations.
  • Simplify corporate sales and group bookings with built-in invoicing solutions.
  • Automate manual processes and create bespoke reports through Tapos’ online reporting portal internetticketing.com.
  • Integrate with existing third-party solutions for a holistic approach.

“With Tapos, things are so simple that we kept thinking we were missing something – it was all too easy!” Brittanie continued. “But we’re not. It’s just that Tapos has worked so hard to make it as automated as possible.”

Looking ahead, B&B Theatres is confident that 2025 will replace 2019 as the success benchmark for the cinema industry. With an increasing number of major film releases and a resurgence in audience attendance, B&B is positioning itself at the forefront of a new era in moviegoing. And it sees Tapos as a crucial partner in that growth journey.

“The flexibility and innovation that Tapos brings allows us to think bigger about what the future of entertainment can look like – helping us create a destination that guests will return to again and again,” Brittanie concluded.

About Tapos
Tapos is the complete cinema software solution combining ticketing, POS, CRM, and analytics in a single system. For cinema operators who want to improve their profitability, Tapos helps them simplify the day-to-day while unlocking future growth. Tapos combines the expertise accrued during 100+ years in the cinema industry with the fast-paced energy of a global tech company. Driven by the belief that cinema is a force for good, Tapos is committed to developing solutions that genuinely help cinemas – and the people who work for them.

About B&B Theatres
Founded in 1924, B&B Theatres is a family-owned cinema chain that has grown to become one of the largest in the United States. With a focus on innovation and guest experience, B&B continues to redefine entertainment through cutting-edge technology and unique in-theater offerings.