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Luis Vargas - Comscore

Latin American Theatrical Market Defies Predictions, Emerging as Global Recovery Leader

When Luis Vargas took the stage at CineLATAM 2025 in Miami this past September, he didn’t begin with a data slide. Instead, the Vice President for Latin America at Comscore Movies opened with a story — or rather, with a movie title: “Ainda Estou Aqui,” (“I’m Still Here.”) The Oscar winning Brazilian…
CineLATAM 2025 - Executive Roundtable - Luis Vargas (Comscore), Andrew Cripps (Walt Disney Studios), Valmir Fernandes (Cinemark International), Miguel Mier (Cinepolis), Don Savant (CJ 4DPlex)

Content Is King, Experience Is Queen: Latin America’s Cinema Leaders Signal a Confident Comeback

At CineLATAM 2025, global and regional executives from Paramount, Disney, Cinépolis, Cinemark, and CJ 4DPlex chart a path forward for Latin America’s exhibition market, anchored in content, collaboration, and a renewed focus on the moviegoing experience. By the time Paramount Pictures unveiled its 2…
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