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Luis Vargas - Comscore

Latin American Theatrical Market Defies Predictions, Emerging as Global Recovery Leader

When Luis Vargas took the stage at CineLATAM 2025 in Miami this past September, he didn’t begin with a data slide. Instead, the Vice President for Latin America at Comscore Movies opened with a story — or rather, with a movie title: “Ainda Estou Aqui,” (“I’m Still Here.”) The Oscar winning Brazilian…
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