NCM-Screenvision Call Off Merger – Winners and Losers

Now the general who wins a battle makes many calculations in his temple ere the battle is fought. The general who loses a battle makes but few calculations beforehand. – Sun Tzu, The Art of War, I-26 The proposed merger…

NCM’s Acquisition of Screenvision Is Hard To Fathom

  To say the announcement of National CineMedia’s acquisition of arch-rival Screenvision stunned the cinema industry would be an understatement, even though the deal had been anticipated for some time. Within the cozy confines of the cinema advertising industry this…