MBO Cinemas Archives - Celluloid Junkie

The organ stands centre stage in the Odeon Luxe, Leicester Square

DCM Upfronts: Cinema Offers Economic Edge to Advertisers

Cinema advertising company, Digital Cinema Media (DCM), held its annual Upfronts showcase at the flagship Odeon Luxe Leicester Square, London, playing to a full house of agencies and brand representatives. Brought forward from its usual July slot to 27th March, the event was hosted as usual by CEO K…

The Stat of the Industry panel at the EDCF Convention 2025 held in Milan, Italy February 26 and 27, 2025.

EDCF Showcases Latest Cinema Industry Innovations During Annual Conference in Milan, Italy

For the first time in the history of the European Digital Cinema Forum (EDCF), the organisation held its annual conference in Italy. The two-day event, held 26-27 February, saw over 125 participants from more than 15 countries, from the United States to India and from throughout Europe. It took plac…

Tricia Tuttle - Berlin International Film Festival - Berlinale

A New Direction for the Berlinale at 75th Edition

This was a significant year for the Berlinale, the nickname for the Berlin International Film Festival. Not only is 2025 the 75th anniversary of the event, but it was also the first edition with Tricia Tuttle as festival director. The festival returned to its former organisational structure, with a…

Bridget Jones: Mad About The Boy - Theatrical Release Strategy

Bridget Jones: Mad About the Theatrical Release Strategy

The fourth and latest installment in the Bridget Jones Universe (BJU) has surpassed a global box office gross of USD $110 million in just over three weeks across 78 countries, save for the United States, where the film is skipping movie theatres in lieu of a direct-to-streaming release. With a repor…

A cinema projector surrounded by logos of companies offering exhibition training courses

CJ Tech: A Brief Overview of Cinema Technology Training Courses

In the past, comprehensive training courses in the cinema exhibition industry have been few and far between. Over time, especially as experienced cinema technicians retire, this topic has often been raised as something that needs urgent correction in relation to upcoming generations and a fundamenta…

Jane Hastings - CEO of EVT

EVT’s Jane Hastings Is Always Curious, Always Evolving and Always Listening

After spending even a short time with Jane Hastings, Managing Director and Chief Executive Officer of Australia-based EVT, one might walk away describing her with adjectives that could easily be viewed as sycophantic. Intelligent, attentive, inspiring, brave, optimistic, ambitious, impressive and th…

Art House Convergence

Art House Convergence Relaunches Loyalty Program in North America

Customer loyalty programs have become an essential tool for exhibitors over the years. At Art House Convergence (AHC), a coalition of independent exhibitors across North America, their own unique loyalty program has recently been relaunched. Formerly a project of the Michigan Theater Foundatio…

Kathleen McInnis - 2025 International Rotterdam Film Festival IFFR

Veteran Programmer and Publicist Kathleen McInnis on Promoting Indie Films, the Importance of Planning Marketing Strategies and the Role of Festivals

One of the particularly interesting sessions at this year’s International Film Festival Rotterdam (IFFR) was hosted by seasoned film festival programmer and publicist Kathleen McInnis on 1 February. Titled “Meet the Expert: Marketing, Publicity, and Strategies for Independent Films”, the talk saw th…

Cinema Programmatic Advertising

CJ Opinion: Will Cinema Advertising Share the Fate of Linear TV Advertising?

Pre-show advertising in cinemas is a key revenue driver that significantly contributes to operators’ bottom lines. As the cinema industry evolves — diversifying its offerings to meet changing audience expectations — cinema advertising must also adapt to stay relevant and competitive. Embracing…

How “Bridget Jones” Can Inspire Cinema Brand Partnerships for the Over 50s Audience

Love is truly eternal in the classic films etched in the minds of generations: Heathcliff pines for Cathy and Romeo and Juliet sigh and die together. But for everyone’s favourite anti-heroine Bridget Jones, everlasting love sadly seems perpetually out of reach. The trailer for the character’s fourth…