MX4D technology continues its international expansion through Europe as a new development in Perpignan, France unfolds. MediaMation, Inc. and Cinemovida have recently collaborated to successfully install a 60 seat MX4D Motion EFX Theater to add a new experience to Cinemovida’s arsenal. Their theaters are now fully equipped with MediaMation’s 4D effects such as wind, rain, scent, back pokers and motion just to name a few. Though the pandemic has slowed the public’s ability to fully gather in social environments, Cinemovida’s forward thinking in taking a positive approach to adding new and innovative technology to their theaters will give their patrons a boost of a much needed immersive experience to revitalize their patrons upon their return.

“Even if the pandemic crisis makes us suffer, our goal remains the same: to continue expanding and to be at the top of technology. Our investment in MX4D fulfills one of these goals!”, said Stephan Miche, Secretary General of Cinemovida.

Cinemovida is not yet opened and still awaiting on a reopening date. They are dedicated and confident that the entertainment industry will continue even better as we navigate through this crisis. It is everyone’s wish in the industry that patrons can continue to enjoy such unique experiences as well as avoid any spreading of the virus. MediaMation will continue these types of innovations to create a brighter more interesting future for everyone.

About MediaMation, Inc.
For nearly 30 years, MediaMation, Inc. has provided innovative technological solutions to the Cinema and Themed Entertainment and Amusements market and expanded to the esports and VR industry in recent years. MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D Motion EFX theaters and seats, including its MX4D Motion EFX technology, with over 360 installations worldwide. MediaMation also designs and implements turnkey creative solutions for complex shows, rides, exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs.

About Cinemovida
Cinemovida is a family company passed down from from generation to generation located in Perpignan, France. Jean Font (grandfather of the current president Jacques Font) opened his first theatre in Barcelona, Spain in 1906 and his second one in Perpignan, France in 1911. Since 1906, cinema has been a family tradition for the Font family. In 1964, the Font’s theaters became a company : « SNES » as Société Nouvelle d’Entreprises de Spectacles. Cinemovida (the brand of SNES) is one of the twelve biggest independent theaters in France.