Strong MDI Screen Systems today announced its official transition to MDI. This news is accompanied by the launch of a refreshed global brand identity, including a new logo, visual system, and market-facing branding. This evolution reflects the company’s commitment to honoring its heritage by positioning itself for continued growth across cinema, simulation, attractions, and professional AV sectors as well as its intention to expand into untapped markets.

By returning to the name MDI, the company reinforces the strength of its original foundation—recognized worldwide for engineering excellence and innovation in large-scale projection surfaces—while embracing a more streamlined and future-focused identity.

“This is both a return to our roots and a step forward,” said François Barrette, President. “The name MDI carries decades of expertise, trust, and technological leadership. By bringing it back to the forefront, we are reaffirming who we are at our core, while evolving to meet the opportunities ahead.”

The new visual identity modernizes the MDI brand through a redesigned logo, updated typography, and a cohesive system of market-facing logos that better reflect the company’s expanding portfolio. This includes clearer positioning across its core sectors, from cinema to professional AV, as well as emerging attractions and experiential applications.

“Our business has grown well beyond its original scope,” added Jean-François Gagnon, Senior Vice President, Sales & Marketing. “The new brand architecture allows us to better communicate the full scope of what we do while staying anchored in the values that built MDI—precision, reliability, and partnership.”

The global rebrand will be rolled out gradually across all communications, product lines, installations, and digital platforms in the coming months.

About MDI
MDI designs and manufactures some of the world’s largest and most advanced projection screens for cinema, premium entertainment venues, simulation, and professional AV applications. Built on a legacy of innovation and craftsmanship, MDI continues to deliver high-performance solutions that power immersive experiences around the world.