Lionsgate has achieved the two biggest 24-hour trailer launches in the studio’s history this month.

The first trailer for the highly anticipated “The Hunger Games: Sunrise on the Reaping” debuted yesterday, amassing 109 million views in its first 24 hours.

This follows a week in which Lionsgate set a studio record with the teaser trailer launch for “Michael,” which became the most-viewed trailer for any music biopic in history and has now reached nearly 300 million views; opened “Now You See Me: Now You Don’t” to $80 million at the global box office, making it the No. 1 movie in the world; and continued expanding “The Hunger Games” franchise with the debut of “The Hunger Games: On Stage in London.”

The studio is seeing strong demand for “The Hunger Games” franchise on multiple fronts. Yesterday, Lionsgate launched a Hunger Games EST bundle promotion with Apple TV that reached #1 on Apple’s Top Charts last night.

“The Hunger Games” franchise encompasses five critically acclaimed novels that have sold over 100 million copies worldwide and been translated into 52 languages as well as a blockbuster film franchise that has grossed more than $3.4 billion at the global box office. Suzanne Collins’s latest Hunger Games novel, “Sunrise on the Reaping,” was published by Scholastic in March.

U.S. Release date: November 20, 2026
Directed by: Francis Lawrence
Screenplay by: Billy Ray
Based on the Novel by: Suzanne Collins
Produced by: Nina Jacobson, Brad Simpson, Francis Lawrence
Cast: Joseph Zada, Jesse Plemons, Ralph Fiennes, Glenn Close, Kieran Culkin, Elle Fanning, Mckenna Grace, Maya Hawke, Whitney Peak, Kelvin Harrison Jr.

About Lionsgate
Lionsgate (NYSE: LION) is one of the world’s leading standalone, pure play content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a premier talent management and production powerhouse at 3 Arts Entertainment and a more than 20,000-title film and television library, all driven by Lionsgate’s bold and entrepreneurial culture.