Illusionist and Internet Sensation Zach King Teams With Lionsgate’s “Now You See Me: Now You Don’t” to Pull Off a Magical Fan Experience

Illusionist Zach King stages a theatrical heist to give fans free opening day tickets for "Now You See Me: Now You Don’t," in theaters Nov 14

A limited number of tickets to “Now You See Me: Now You Don’t” appear in fans’ digital wallets through a magical collaboration between the viral illusionist and the cast

SANTA MONICA, CALIFORNIA ( October 29, 2025 ) -

With Lionsgate’s “Now You See Me: Now You Don’t” set to hit theaters on November 14, the Four Horsemen are teaming up with viral internet optical illusionist Zach King for their latest assignment: a theater heist to bring free opening day tickets to fans.

Magicians and illusionists like Zach are usually making things disappear—but with this promotion, free tickets will appear in digital wallets across the country. Fans can catch Jesse Eisenberg, Justice Smith, Ariana Greenblatt, and Dominic Sessa from “Now You See Me: Now You Don’t” as they team up with Zach and Lionsgate in his latest video at his Instagram (@zachking) and TikTok (@zachking) and get a code for free passes to see the movie on opening day via Atom Tickets, the social movie ticketing app for the modern generation.

Once they have the code, customers will be able to get a pair of free tickets to see the film in theaters via the Atom Tickets website or app, while supplies last. Users will need to follow the instructions and simple redemption steps given on Zach’s social media platforms. The offer is while supplies last, and full promotion terms can be found at atm.tk/promos.

Bobby Cohen, producer of “Now You See Me: Now You Don’t,” said, “The beating heart of the ‘Now You See Me’ franchise is about using the power of illusion and magic as modern day Robin Hoods, empowering the rest of us. So, in that spirit, you can help the Horsemen by getting in on the action with free tickets by using the code on Zach’s video. Supplies are limited, so get yours now!”

Zach King added, “I’ve been a fan of the ‘Now You See Me’ movies since they first came out. They have always been the perfect blend of storytelling and classic magic history. It was an honor to collaborate with the cast and creators on a short magical heist that ends with a classic twist: a good trick that surprises fans with tickets.”

In “Now You See Me: Now You Don’t,” the Four Horsemen (Jesse Eisenberg, Woody Harrelson, Dave Franco, Isla Fisher) are back — to unite with a new generation of illusionists (Justice Smith, Dominic Sessa, Ariana Greenblatt) for their most global, high-stakes magical adventure yet. Their mission: Expose the corruption of Veronika Vanderberg (Rosamund Pike), a powerful diamond heiress with ties to arms dealers, traffickers, and warlords. Aided by the legendary Thaddeus (Morgan Freeman), the two generations of magicians must overcome their differences to try and defeat their cunning and dangerous adversary, in this magic-fueled heist filled with the franchise’s signature twists, turns, and thrilling reveals — along with some of the most thrilling illusions ever captured on film.

“Now You See Me: Now You Don’t” stars Jesse Eisenberg, Woody Harrelson, Dave Franco, Isla Fisher, Justice Smith, Dominic Sessa, Ariana Greenblatt, with Rosamund Pike, and Morgan Freeman. The film is directed by Ruben Fleischer from a screenplay by Seth Grahame-Smith and Michael Lesslie and Paul Wernick & Rhett Reese, with a story by Eric Warren Singer, based on characters created by Boaz Yakin & Edward Ricourt, and produced by Alex Kurtzman, p.g.a., Roberto Orci, and Bobby Cohen, p.g.a.

About Lionsgate
Lionsgate (NYSE: LION) is one of the world’s leading standalone, pure play, publicly-traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a premier talent management and production powerhouse at 3 Arts Entertainment and a more than 20,000-title film and television library, all driven by Lionsgate’s bold and entrepreneurial culture.