Luxury Spanish wine brand Beronia has landed an exclusive partnership with Curzon Cinema to sponsor the independent cinema chain’s “Ivory Christmas” season of films, which celebrates the work of filmmaking duo Ismail Merchant and James Ivory, famed for highly decorated literary adaptations such as “The Remains of The Day” and “Call Me By Your Name.”

The partnership, which was brokered between cinema advertising contractors Pearl & Dean and Beronia’s media agency, Media Bounty, kicked off on 20th November, with an exclusive Gala screening of “Merchant Ivory,” the upcoming documentary that explores the decades-long filmmaking partnership of Merchant Ivory Productions. The event, which took place at Curzon Mayfair, included attendance from “Merchant Ivory’s” assorted collaborators (including cast and crew from “Maurice,” “A Room With a View” and “Howards End”) and a Q&A between documentarian Stephen Soucy and the Oscar-winning writer-director James Ivory.

Beronia Rioja Reserva wine was served to guests throughout the evening, with branding featured across the venue, including Beronia’s latest advert playing ahead of the film screening.

Building on this partnership – and running throughout December – the Ivory Christmas film season features a curated lineup of “Merchant Ivory” classics, including “A Room with a View,” “Howards End,” and “Call Me By Your Name.” Screenings will take place across Curzon locations nationwide, with films screened between 14th-15th December to be accompanied by a complimentary glass of Beronia Rioja Reserva for guests over 18.

Additionally, on-screen adverts for Beronia Rioja Reserva will run in all Curzon cinemas until the end of December alongside all films that are alcohol compliant.

Clare Turner, Chief Commercial Officer at Pearl & Dean, said: “The Ivory Christmas season is a testament to the magic that happens when premium films and refined experiences come together. This partnership allowed us to celebrate the rich legacy of ‘Merchant Ivory’ while giving audiences an incredible, multisensory cinematic event. Collaborations like this continue to highlight the power of cinema which brings people together and creates lasting memories.”

About Curzon
Curzon is a multifaceted film company covering exhibition, distribution, production, and on-demand streaming. The company currently operates 16 cinemas across the UK. The distribution business, encompassing Curzon Film and specialist label Artificial Eye, has over 40 years of experience in independent film, with a library of critically acclaimed films by some of the world’s greatest directors including Wim Wenders, Michael Haneke, Béla Tarr, Alice Rohrwacher, and Ruben Östlund. Streaming service Curzon Home Cinema is available to customers through TV, mobile apps, and over-the-top platforms, with a reach of 6.5 million homes. For more information please visit www.curzon.com