As Regal’s Preferred Third Party Online Ticketer, Fandango will Also Deliver New Advertising Solutions, Concessions Pre-Ordering and Exclusive Movie Ticket and Collectible Bundles for Regal Customers
Fandango, the nation’s leading online movie ticketer, and Regal, one of the largest cinema circuit operators in the U.S., announced today a new, expanded multi-year relationship. Building on the success of their decades-long ticketing partnership, the new phase of the collaboration will include innovative new service offerings aimed to enhance the moviegoing experience for Regal customers and drive additional theatre attendance.
“We are thrilled to expand our longstanding relationship with Regal, by delivering exciting new ticketing offerings to Regal customers and industry-leading advertising solutions for studios and brands looking to reach our massive, combined audience of moviegoers,” said Will McIntosh, Fandango President. “With Regal, we share a passion for and commitment to the cinematic experience and driving industry growth, and together I believe we’ll accomplish great things for moviegoers and industry partners alike.”
In a pioneering move for the industry, Fandango and Regal will join forces to offer movie studios and other advertisers an unprecedented opportunity to reach the two companies’ combined audience of more than 50 million entertainment consumers per month. Led by Fandango’s sponsorship and ad sales team, advertisers will now be able to access Regal’s vast digital footprint, in addition to Fandango’s extensive digital network, which includes Fandango’s ticketing platform; Rotten Tomatoes, the world’s leading destination for entertainment reviews and recommendations; and Fandango at Home, a leading video on-demand streamer. This unique advertising collaboration will deliver the most comprehensive offering for advertisers looking to reach moviegoers and entertainment fans.
“In this new, expanded relationship with Fandango, it was important for both of our companies to find new ways to enhance the moviegoing experience for our guests and drive theatre attendance further for the industry,” said John Curry, Senior Vice President, Commercial with Regal. “We’re already working on some exciting new ticketing, ecommerce and advertising initiatives and look forward to bringing them to market soon.”
To sweeten its offering to Regal customers, Fandango will soon enable moviegoers to pre-order concessions through Fandango’s mobile app and website before arriving at the theatre. This added convenience will enable customers to skip lines and have their favorite snacks ready upon arrival, ensuring a seamless and enjoyable movie experience from start to finish. Fandango and Regal will also be working together to offer exclusive movie ticket and collectible bundles, delivering special-edition memorabilia to entertainment fans tied to their favorite movies, characters and franchises. Designed to bring even more delight and enjoyment to moviegoers, this initiative will help extend the magic of the movies and create fans for life.
About Fandango
Fandango digital network provides unrivaled, instant access to all things movies and TV, enhancing fan enjoyment across the entire entertainment journey. The portfolio serves more than 50 million unique visitors per month and includes leading online movie ticketer, Fandango, which tickets for 31,000 U.S. movie screens; world-renowned entertainment review site, Rotten Tomatoes; and Fandango at Home, the on-demand streaming service offering the industry’s best selection of 4K UHD titles and more than 250,000 new release and catalogue movies and next day TV shows.
About Regal
Regal operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 5,774 screens in 425 theatres in 41 states along with the District of Columbia and Guam as of July 31, 2024. We believe that the size, reach and quality of the company’s theatre circuit provides its patrons with a convenient and enjoyable moviegoing experience. Additional information is available online at REGmovies.com.