Atom Seating

Location: Julius Ballroom — Booth 227J

Love Seat (Electron Shell)

What’s New:
Atom Seating is showcasing its Platinum Love Seat in the Electron Shell configuration at CinemaCon, highlighting new developments in smart seating integration and alternative materials aimed at improving sustainability.

What It Is:
The Platinum Love Seat is a premium recliner designed for luxury and dine-in auditoriums, featuring integrated tables, privacy panels, and a paired seating layout. The Electron Shell adds an enclosed structure intended to enhance comfort and reduce distractions within the auditorium environment.

Why It Matters:
As cinemas continue to invest in premium formats, seating is increasingly expected to deliver more than comfort alone. Atom’s approach combines physical design with operational considerations, including features that support maintenance, diagnostics, and overall seat management.

At the same time, the company is exploring alternative materials derived from natural fibers as a way to reduce reliance on traditional components such as PVC and foam. Together, these developments reflect a broader shift toward seating t

Encore (Palliser)

Location: Julius Ballroom — Booth 241J

U-Series Recliner (Quantum Motor) & Privacy Pod Configuration

What’s New:
Encore, part of Palliser, is showcasing updates to its U-Series recliner platform at CinemaCon, including a new Quantum Motor designed to improve retrofit flexibility, alongside a Privacy Pod seating configuration focused on more individualized viewing environments.

What It Is:
The U-Series recliner incorporates a motor system that increases egress space when fully extended, allowing existing auditoriums to be upgraded to recliner seating while maintaining aisle clearance requirements. The Privacy Pod configuration introduces a more enclosed, console-centered layout intended to create a lounge-style seating experience. Additional features include wireless charging, in-seat service controls, and integrated lighting elements.

Why It Matters:
When installing premium seating, retrofit constraints, particularly around spacing and accessibility, remain a key consideration. Solutions that allow operators to upgrade seating without major structural changes can help accelerate adoption across existing auditoriums.

At the same time, seating design is evolving beyond comfort alone, with increased emphasis on privacy, personalization, and differentiated experiences within the same auditorium. Configurations like the Privacy Pod reflect a broader shift toward creating more tailored viewing environments that align with premium ticket offerings.

EOMAC

Location: Julius Ballroom — Booth 721J

KWIK Acoustic Pod

What’s New:
EOMAC is introducing its KWIK Acoustic Pod to the North American market at CinemaCon, expanding a product already used in other regions into cinema and entertainment venues across the U.S.

What It Is:
A self-contained acoustic pod designed to create a quiet, private space within high-traffic environments such as cinema lobbies and family entertainment centres.

Why It Matters:
As cinemas evolve into broader entertainment destinations, not every guest interaction fits a high-energy environment. The KWIK Pod provides a practical way to offer privacy for phone calls, remote work, or short breaks without requiring guests to leave the venue. Its standalone design also makes it relatively easy to integrate into both new builds and existing locations.

Ferco Seating

Location: Augustus Ballroom — Booth 927J

Verona Zero Wall Zero Gravity Recliners

What’s New:
Ferco Seating is bringing the Verona Zero Wall Zero Gravity recliner to CinemaCon, combining space-saving motion with a comfort-focused seating position in a single integrated design.

What It Is:
The Verona recliner uses a Zero Wall mechanism that allows the seat to fully recline within its own footprint, making it suitable for auditoriums with limited row depth or wall-adjacent layouts. This movement is paired with a Zero Gravity position designed to distribute weight more evenly and support extended viewing comfort.

Why It Matters:
For exhibitors upgrading to premium seating, balancing capacity with comfort remains a central challenge. Recliners typically require additional space, which can reduce seat count and impact overall layout efficiency.

By integrating a space-efficient reclining motion with an ergonomically focused seating position, designs like the Verona offer a way to introduce premium seating while maintaining tighter auditorium configurations. This approach allows operators to improve comfort without fully sacrificing capacity — a trade-off that continues to shape seating decisions across the industry.

IMERSA Theaters

Location: Meetings by appointment

IMERSA Theaters Branding

What’s New:
IMERSA Theaters is being introduced at CinemaCon as the new international branding for the ICE Theaters premium format, reflecting its broader rollout beyond its initial European deployments.

What It Is:
IMERSA is a premium auditorium concept that extends the on-screen image into the theater environment using synchronized LED side panels and dynamic lighting. The system creates a wider field of peripheral vision while maintaining focus on the main screen. It is typically combined with laser projection or LED displays, immersive audio formats, and premium seating.

Why It Matters:
Differentiating premium cinema formats increasingly relies on how the auditorium environment itself enhances the presentation. Formats that extend visual elements beyond the screen aim to create a more immersive experience without requiring entirely new projection technologies.

By combining lighting, screen technology, and content adaptation into a unified format, IMERSA represents one approach to expanding the scope of the cinematic experience, particularly for exhibitors looking to position select auditoriums as event-driven or premium destinations within their circuit.

Infinity Seating

Location: Roman 1 & 2

Storm Sofa

What’s New:
Infinity Seating is introducing the Storm Sofa, a boutique-style seating option designed for premium and design-led cinema environments.

What It Is:
The Storm Sofa is a cinema seating solution that draws from residential furniture design, offering a more relaxed, lounge-style alternative to traditional recliners. Designed in the UK and manufactured in the United States, it features a clean, contemporary profile with a range of upholstery and finish options that allow operators to tailor installations to specific branding and interior concepts.

Built for extended viewing, the seating focuses on comfort and support, with cushioning and ergonomics suited to longer dwell times. The modular approach allows cinemas to configure layouts for boutique auditoriums, VIP screens, or smaller-format venues where design and differentiation are key.

Why It Matters:
As cinemas continue to invest in premium formats, seating is increasingly part of the overall brand and experience rather than just a functional component. Options that move beyond traditional recliner formats can help operators create more distinctive environments, particularly in boutique or high-end auditoriums where atmosphere and design play a larger role in attracting audiences.

Irwin Seating Company

Location: Julius Ballroom — Booth 203J

Spectrum Aura Seating

What’s New:
Irwin Seating is introducing Spectrum Aura at CinemaCon, a seating design focused on simplifying auditorium cleaning and maintenance.

What It Is:
Spectrum Aura incorporates a motorized mechanism housed within the arm casing, allowing the area beneath the seat to remain clear of obstructions. This design reduces the need to clean around complex recliner components and helps eliminate hard-to-reach areas where debris typically accumulates.

Why It Matters:
While much of the focus in cinema seating has been on comfort and premium features, day-to-day maintenance remains a significant operational consideration. Cleaning between shows — particularly in high-capacity auditoriums — can be time-consuming and labor-intensive.

Designs that simplify access to floor space and reduce hidden debris zones can help improve turnaround times and consistency of presentation. For operators managing staffing constraints and tight scheduling, even small efficiencies in cleaning workflows can have a meaningful impact over time.

Light Tape

Location: Julius Ballroom — Booth 432J

Climax Duo Profile with Light Tape

What’s New:
Light Tape is highlighting its Climax Duo stair-nosing profile at CinemaCon, combining its electroluminescent lighting technology with an updated dual-illumination design for step-edge visibility.

What It Is:
The Climax Duo integrates two lighting elements within a single aluminum profile: a top-edge light that clearly defines the step boundary, and an angled downlight that illuminates the tread surface. The system uses Light Tape’s electroluminescent technology to produce a uniform, low-glare line of light designed for direct viewing in dark environments .

Unlike traditional point-source lighting, the system delivers continuous illumination along the step edge, helping guide foot placement without casting light toward the screen or into the audience’s line of sight.

Why It Matters:
Step-edge visibility is a critical safety consideration in auditoriums, particularly in low-light conditions where slips and missteps are more likely. Lighting that clearly defines edges without introducing glare can help improve navigation while maintaining presentation quality.

Solutions that integrate both safety and low-light performance are especially relevant as cinemas continue to upgrade auditoriums without overhauling their entire lighting infrastructure. By combining edge delineation and tread illumination into a single system, products like the Climax Duo aim to simplify installation while addressing both safety and viewing environment concerns.

Lumma 4D E-Motion

Location: Augustus Ballroom — Booth 2204A

4D E-Motion Interconnectable Modules

What’s New:
Lumma is introducing a new modular version of its 4D E-Motion system at CinemaCon, designed to simplify installation and reduce the cost of converting auditoriums to 4D.

What It Is:
The updated system is built around interconnectable, self-contained modules that house all motion and environmental effects within each unit. These modules can be linked via daisy-chain connectivity, allowing for faster deployment and more flexible auditorium configurations .

The design reduces the need for complex pre-installation work and enables integration with both new and existing seating layouts, including recliner configurations without structural modifications. Lumma is marking the 10th anniversary of its 4D E-Motion platform, which is currently deployed in approximately 100 auditoriums across 18 countries.

Why It Matters:
While 4D formats have been available for years, installation complexity and cost have limited broader adoption. Systems that reduce infrastructure requirements and simplify deployment can make these formats more accessible to a wider range of exhibitors.

By shifting toward a modular architecture, Lumma’s latest update reflects a broader trend in cinema technology: lowering the barrier to entry for premium experiences while improving operational efficiency and long-term maintenance.

Mobiliario Seating

Location: Julius Ballroom — Booth 303J

Cloud Riser & Hypnos Riser

What’s New:
Mobiliario Seating is showcasing its Cloud Riser and Hypnos Riser models at CinemaCon, designed to allow exhibitors to upgrade to premium recliner seating without requiring major structural changes to existing auditoriums.

What It Is:
The seating systems are engineered to fit within current auditorium layouts, enabling cinemas to retrofit existing spaces with recliner-style seating rather than undertaking full-scale renovations. Both models focus on ergonomic comfort and integrated tray-table functionality, aligning with premium and dine-in formats.

Why It Matters:
Upgrading to premium seating has become a key revenue driver for many exhibitors, but traditional retrofits can involve significant downtime, construction costs, and layout changes. Solutions like the Cloud and Hypnos Riser are aimed at reducing those barriers by allowing operators to modernize auditoriums more quickly, with minimal disruption to ongoing operations.

By lowering the complexity of installation while still delivering a higher-end seating experience, these systems offer a potential pathway for cinemas looking to introduce premium pricing tiers without committing to a full rebuild.

Promenaid Handrails

Location: Julius Ballroom — Booth 833J

Sprocketlock Pro Handrail System

What’s New:
Promenaid is introducing Sprocketlock Pro at CinemaCon, an enhanced version of its modular handrail system designed for higher load-bearing applications.

What It Is:
Sprocketlock Pro builds on Promenaid’s prefabricated handrail platform, using reinforced components to support use in high-demand areas such as auditorium aisles, guardrails in front of tiered seating, and elevated spaces within entertainment venues.

The system is designed to assemble from modular parts without the need for on-site welding or finishing, allowing it to adapt to existing structures and installation conditions.

Why It Matters:
As cinemas renovate auditoriums or introduce new seating and layout configurations, structural elements such as handrails must meet both safety requirements and installation constraints. Systems that can be installed quickly and adjusted on-site can help reduce project complexity, particularly in retrofit scenarios.

By combining modular construction with higher load capacity, solutions like Sprocketlock Pro are positioned to support safety and compliance while simplifying the installation process for contractors and operators.

Telescopic Seating Systems

Location: Julius Ballroom — Booth 1015J

ROAR – Recliner-On-A-Riser & Knee Wall System

What’s New:
Telescopic Seating Systems (TSS) is showcasing its ROAR (Recliner-On-A-Riser) system, an integrated approach to auditorium retrofits designed to simplify installation and reduce renovation timelines.

What It Is:
ROAR combines recliner seating, riser structures, and knee wall systems into a single, factory-built solution for stadium-seating auditoriums. By consolidating multiple construction elements into one system, it reduces the number of trades required on-site and streamlines the retrofit process.

The platform is designed to accommodate a range of riser heights and can be deployed with pre-engineered components to support faster installation. Operational features include open-under-seat construction for easier access and cleaning, along with integrated lighting and system tracking designed to support maintenance workflows.

Why It Matters:
Auditorium renovations can be complex, time-consuming, and costly, particularly when multiple contractors and construction phases are involved. Integrated systems that reduce installation complexity and downtime can help exhibitors complete upgrades more quickly while minimizing disruption to operations.

With countless cinema operators continuing to transition to recliner seating, solutions that simplify retrofits — while maintaining flexibility across different auditorium configurations — are becoming increasingly relevant.