It’s that time of year in the Northern Hemisphere where everyone wanders off on vacation at the end of summer. It’s very easy to let an important piece of news slip by without digesting it properly. So, I wanted to take a moment to highlight the announcement made early last week that Hoyts Cinemas had chosen deploy Arts Alliance Media‘s (AAM) Theatre Management System across their 400 screens in Australia and New Zealand.
It would be incredibly easy to brush the news off as just another press release from a digital cinema vendor. After all AAM has developed a TMS for the deployments it is undertaking in Europe. It’s not as if they have to build it from scratch. I’d argue however that it’s a bit more meaningful because Adam Wrightson was a part of the decision making process at Hoyts.
Wrightson is Hoyts, Group Technology Director and anyone that knows him, or has ever worked with him, knows how thorough he is when it comes to the technology the chain chooses to install. Presently he is working with Digital Cinema Implementation Partners Australia (DCIPA) to roll out digital cinema throughout Hoyts.
Any system or software developer that wants to do business with Hoyts has to get past Wrightson’s wary eye which is no easy task. After all, Wrightson is the kind of guy that can judiciously put together a detailed technical requirements document that leaves few if any engineering questions unanswered. A few years ago Wrightson sent me a specification document he wrote for a digital advertising network which came in at a mere 80 pages and had more color figures and diagrams than a world atlas. Getting a nod from Wrightson may as well be the digital cinema equivalent of being knighted.
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