J. Sperling Reich, Author at Celluloid Junkie - Page 46 of 53

By sperling

Battle Brews Over 3D Glasses In Europe

[/caption] Late last week I picked up on a rumor that was circulating about European exhibitors. Apparently, they are rejecting digital 3D versions of DreamWorks Animation’s “Monsters vs. Aliens” in lieu of 2D digital and 35mm prints as a response to being told that distributors will not pick up th…

Some Bright Ideas At ISDCF’s 3D Luminance Level Demo

[/caption] On Tuesday at the AMC Burbank 16 in Burbank, CA, the Inter-Society Digital Cinema Forum (ISDCF) held a luminance level demonstration of digital 3D content which had been mastered for different light levels. The ISDCF is not a standards body and thus the demo was not a test, but simply a…

Palace Cinemas Brings 3D To Central Europe

Central Europe will soon be able to experience 3D digital releases the way filmmakers had intended thanks to Palace Cinemas. Tomorrow the exhibitor will announce they will be adding twelve 3D digital screens to their circuit just in time for Dreamworks Animation’s “Monsters vs. Aliens” to premiere…

Q & A: Mark Christiansen Talks About Paramount’s VPF Deal

[/caption] Since January 22nd, when we first posted our story on Paramount’s direct-to-exhibitor virtual print fee agreement, we have received quite a bit of correspondence on the topic. Some typed out their thoughts in the comments section of the post, (and thank you for that). Many of your email…

Booming U.S. Box Office Makes Headlines

[/caption] These days, with the global economic crisis at full force dominating headlines, it seems mainstream media will jump on anything that even smells like positive news. So, it’s no wonder with North American box office earning a billion dollars in January and an additional US $800 million in…

Facebook Helps Malco Theatres Market To Moviegoers

With many of North America’s newspapers presently threatening to cease publication as they try and stave off bankruptcy, retailers of all types and sizes have had to look for alternative advertising methods to market themselves. This can be incredibly difficult when due to the numerous mediums that…

ISDCF To Hold Demo Of 3D Luminance Levels

Ever wonder what digital 3D would look like at 14 foot-lamberts (ftL) rather than the dim 4 ftL at which it is usually projected? If so then you’ll want to sign up for a 3D demo being held by the Inter-Society Digital Cinema Forum (ISDCF). On March 24th at the AMC Burbank 16 in Burbank,Read More

Can Social Media Help A Movie Studio Conduct Market Research?

There used to be a time not so long ago, about two or three years, that motion picture distributors made many of their decisions about release patterns based on a weekly report produced by one third-party company; National Research Group. The company, founded in 1978, became a de-facto standard for…

A Comprehensive Review of Paramount’s Direct-To-Exhibitor VPF Agreement

Since January 22nd, when Paramount Pictures announced their plan to offer virtual print fees directly to exhibitors, the news has been a frequent topic of conversation throughout the exhibition community. It didn’t take long before a copy of the agreement began circulating through the industry, in…

Sony Teams Up With RealD To Offer 3D Solution

[/caption] Long criticized for their inability to project 3D films, at least inexpensively, Sony may have finally found an appropriate solution for its 4K projectors. Earlier today Sony announced they would be working with RealD to merge the two companies’ technologies into a combined product offer…