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By DavideAbbatescianni

(From left) Moderator Cathrine Jakobsen led the case-study discussion during the "Youth, Trends and Taboos on Films" seminar at Haugesund 2026. Silje Salomonsen, co-director of “Back to Tottori,” and Norwegian distributor Linn Barholt participated in seminar on August 25, 2026. (Photo: Grethe Nygaard)

Young Audiences Already Like Cinema. The Hard Part Is Giving Them a Reason to Go

The film industry may be asking the wrong question about younger audiences. Rather than wondering how to persuade teenagers to care about cinema, new Nordic research suggests the more immediate challenge is turning an already positive attitude towards theatrical viewing into an actual trip to the mo…
(From left) Locarno's Mitchell Harper moderated the "It Takes A Village: Investing in Film Beyond Cinema" panel, which featured Darcy Heusel, of Outside Pictures; Nicola Ofoego of Black Mic Mag, Logical Pictures; and Samuel Tebandeke of Kiasi. The panel took place on August 8, 2026, as part of the Swiss film festival's industry platform. (Photo: courtesy of Locarno Film Festival/Ti-Press)

At Locarno, Restored Films Face Their Next Challenge: Finding an Audience

At Locarno Pro 2026, archivists, exhibitors, distributors and filmmakers explored why restoring a classic film is only the first step in putting it back in front of audiences. Locarno Pro (August 5-11) – the Swiss film festival’s industry platform – closed its biggest edition yet this August with 2,…
(From left) Moderator Zac Ntim of Deadline, Oscar-winning producer Mollye Asher ("Nomadland," "The Rider," "On Swift Horses") and film marketing strategist Mathias Noschis of Alphapanda participate in the "Audience First: Rethinking Film Marketing Before Distribution" panel at the Karlovy Vary IFF on July 6, 2026.

Indie Film Marketing Can’t Wait Until the Film Is Finished

A panel at Karlovy Vary examined the need to begin the marketing conversation at the earliest possible stage… even before production begins. At Karlovy Vary’s Industry program (July 5-9), a sharp conversation held on July 6 on audience strategy argued that independent films can no longer afford to t…
(From left) Host Aylin Kazi; TikTok creator Melo Nsuka; Jackie Meire, EU Head of Social at Amazon Prime Video, UK; and actress Runa Greiner, who participated in the EFM 2026 panel "From Community to Box Office: How Fandom on TikTok Drives Impact," held on Feb 13, 2026. (Photo: Winson, courtesy of EFM)

Social Media, Fandom and the Hard Question of Conversion

The question of whether social media buzz can actually drive potential audiences to cinemas is as pertinent as ever. As the first reactions for “The Odyssey” break, we reflect on panels that explored this topic at the European Film Market earlier this year… The news that Christophe…
(From left) Ruun Nour, Vancouver International Film Festival programmer and No Evil Eye Cinema co-founder; Can Sungu, artistic director of SİNEMA TRANSTOPIA; Kira Simon-Kennedy, film producer and volunteer member with La Clef collective; and moderate Jeremy Chua, producer at Potocol and executive director of the Singapore International Film Festival, who participated in the Cannes Docs panel “Micro Cinemas and Macro Impact: Independent Exhibition as a Social and Communal Practice,” held on May 16, 2026 (Photo: © Cyril Chateau / Marché du Film)

Micro Cinemas, Major Impact: How Grassroots Exhibitors are Rebuilding Film Culture

At a time when traditional distribution remains under pressure, micro cinemas and independent exhibition spaces may be offering one of the most concrete answers to the question of how films can still find committed, physically present audiences. That was the central argument emerging from the Cannes…
(From left) Nicolas Edmery and Elisa Joliveau-Breney, film analysts at the European Audiovisual Observatory; Naohiro Kaji, director of the Culture and Creative Industries Division at Japan’s Ministry of Economy, Trade and Industry; and Martin Kanzler, deputy head of department for market information at the Observatory, who participated in the "FOCUS on World Film Market Trends" at the Marché du Film in Cannes on May 15, 2026. (Photo: courtesy of European Audiovisual Observatory)

Global Cinema Attendance Inches Up, But the Recovery Belongs to Asia, Says the Latest FOCUS Report

The global theatrical market continued its uneven recovery in 2025, with Asia emerging as the main engine of growth and Japan standing out as one of the few major territories to surpass its pre-pandemic attendance levels. That was the central message from the launch of the 2026 edition of FOCUS – Wo…
(Left to Right) Berlinale chief Tricia Tuttle speaks with filmmaker and festival director director Shekhar Kapur during a panel on November 22, 2025 at the 56th International Film Festival of India (IFFI) in Goa, India

Imperfect Is Beautiful: Shekhar Kapur and Tricia Tuttle on AI’s Role in Cinema’s Next Act

Under the winter sun in Panaji, Goa, where palm trees and festival banners spill out along the Mandovi River, the 56th International Film Festival of India (IFFI), which took place 20–28 November, once again felt like one of Asia’s most vital A-list gatherings. The industry-focused Waves Film Bazaar…
(Left to Right) Torsten Frehse of Neue Visionen, Rebecca Hartung of Pluto Film, Anne Schultka of KIDSreggio and moderator Alasdair Satchel during The Shrinking Gap Between Theatrical and Streaming Releases panel on November 20, 2025 at Tallinn Black Nights Film Festival in Tallinn, Estonia

Industry Panel at Tallinn Debates the Consequences of Europe’s Shrinking Theatrical Windows

At this year’s Just Film Industry Days, held 19–21 November as part of the Tallinn Black Nights Film Festival, a panel of European industry professionals examined how rapidly shrinking theatrical windows are reshaping distribution models, audience expectations and the long-term health of cinema exhi…
The panellists sit on stage with a screen behind them, from left to right: Michele Casula; Alessandro Usai; Davide Novelli; Federica Lucisano; Simone Gialdini; Sonia Dichter; Valentina Torlaschi

Moviegoers Return But Italian Cinema is Running Out of Stories, Say MIA Panellists

Italy’s audiovisual sector benefits from sophisticated tools to track audience behavior and box office performance. Through box office tracking company, Cinetel, attendance data is collected in near real-time, while CinExpert – the weekly monitoring service that tracks the sociodemographic character…
(From Left) Dylan Leiner of Sony Pictures Classics, Jakob Abrahamsson of NonStop Entertainment, Frank L. Stavik of Fidalgo, and Antonella Canturi of Rai Cinema's 01 Distribution and moderator Davide Abbatescianni during a Buyers In Focus session on 6 September 2025 at the 2025 Toronto International Film Festival

Distribution Around the World: Buyers at TIFF Share Lessons for Theatrical’s Next Chapter

At the 2025 Toronto International Film Festival’s Buyers In Focus sessions, industry leaders from six territories revealed how they’re navigating streaming pressure, changing audiences, and TIFF’s rise as a market hub. This year’s Toronto International Film Festival (September 4–14) hosted sev…

Industry Briefs

  • CICAE's 23rd Arthouse Cinema Training in August 2026

    Record Turnout for CICAE’s Arthouse Cinema Training in Berlin

    Sep 1, 2026
  • Marc Whitten - President, Chief Executive Officer and Director of Dolby Laboratories

    Marc Whitten to Succeed Kevin Yeaman as Dolby CEO

    Sep 1, 2026
  • Cinema Operators Ban Meta Smart Glasses

    UK Cinemas Move to Restrict Smart Glasses Over Piracy and Privacy Concerns

    Sep 1, 2026
  • StudioCanal launches StudioCanal classics, a new worldwide catalogue label celebrating its 18,000-title film library

    StudioCanal and TheaterEars Give Catalogue Cinema a New Theatrical Life

    Sep 1, 2026
  • AMC Theatres and Leawood Films

    AMC Expands Its Distribution Ambitions With Leawood Films

    Sep 1, 2026
  • Na Hong-jin’s sci-fi thriller “Hope”

    NEON Turns “Hope” Into a One-Night PLF Event.

    Aug 24, 2026
  • Christopher Nolan's "The Odyssey" playing at the BFI IMAX in London, United Kingdom

    One Screen, £2.7 Million: “The Odyssey” Sets a BFI IMAX Record

    Aug 24, 2026
  • Kinepolis

    Kinepolis Says the Cinema Industry Had a Supply Problem, Not a Demand Problem

    Aug 24, 2026

Popular Posts

  • Andrew Cripss, Head of Global Distribution, Walt Disney Studios - ICTA Barcelona Seminar 2026 - June 21, 2026 - Infinity Vision

    Disney’s Andrew Cripps Says Infinity Vision Is More Marketing Program Than Certification Scheme

    Jun 23, 2026
  • Malta Film Commissioner Johann Grech has ambition plans for the island nation's future as a filming location, and he's using the Mediterrane Film Festival to bring Malta to the industry's attention (Photo: Courtesy Mediterrane Film Festival)

    How the Mediterrane Film Festival in Malta Is Putting the Island on the Map for Filmmakers

    Jul 10, 2026
  • Omdia - Key Trends in Movie Windows in 2025

    Theatrical Windows Are Stretching Again — and Hollywood’s C-Suite Wants Them Longer Still

    Jun 18, 2026
  • 2026 Box Office - January through June - First Half

    International Box Office Recovery Accelerates as Local Films Gain Ground

    Jul 12, 2026
  • IND/EX 2026 brought independent cinemas and film festivals together in Chicago to focus on community, sustainability, advocacy and resilience

    IND/EX 2026: Big Theatre Chains Have Customers. Independent Cinemas Have Communities.

    Jul 12, 2026
  • (From left) Paramount Skydance CEO David Ellison, California Attorney General, Rob Bonta, Cinema United President & CEO, Michael O'Leary

    Cinema United Didn’t Back the Paramount-Warner Merger. It Put Its Terms on the Table.

    Aug 21, 2026
  • (From left) Anthony D'alessandro of Deadline, , Eduardo Acuna of Regal, filmmaker Michael Tiddes, Blair Rich of Legendary Entertainment, Andrew Cripps of Disney and Adam Fogelson of Lionsgate during the "Future of Storytelling for the Big Screen" panel at the Regal Sherman Oaks Galleria on June 15, 2026.

    The Box Office Is Back. At a Renovated Regal Theatre, the Industry Asks What Comes Next

    Jun 19, 2026
  • Cinerama Dome - Hollywood, California

    Cinerama Dome Revival Gives Sony a Hollywood Flagship for Its Exhibition Ambitions

    Jul 22, 2026
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