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By DavideAbbatescianni

(From Left) La Frances Hui (MoMA), Jacques Jagou, Pip Chodorov, Leo Van Hee, Elodie Mellado, Bernardo Rondeau during the Promotional Strategies for Classic Films Today panel at the 78th Locarno Film Festival on August 11, 2025

Locarno Insights: Marketing Classics in the Age of Letterboxd

On August 11, at the Locarno Film Festival’s Heritage Monday roundtable, industry leaders debated how to market classic films to a new generation raised on TikTok and Letterboxd. The session, titled “Promotional Strategies for Classic Films Today,” was moderated by freelance programmer Bernardo Rond…
Locarno Film Festival 2025 - Building Sustainable Film Ecosystems in Africa - Panel - Mitchell Harper, Neigeme Glasgow-Maeda, Tshepiso Chikapa Phiri, Ema Edosio-Deelen, Yannick Mizero Kabano

Locarno Panel Champions Africa’s Self-Reliant Film Ecosystem

On 9 August, Hotel Belvedere’s Sala Granda hosted the Locarno Pro panel “Building Sustainable Film Ecosystems in Africa: Financing the Future” during this year’s Locarno Film Festival. The event brought together filmmakers and industry strategists from across the continent and beyond to explore inno…
Francesco Lattarulo - Producer & Chief Financial Officer, Mediterraneo Cinematografica

Italy’s Film Tax Credit Reform: Unpacking the Challenges with Producer Francesco Lattarulo

Over the past 15 years, Italy’s tax credit system has become one of the key drivers of its film and audiovisual production industry. But recent reforms have sparked confusion and disrupted workflows, especially for smaller independent production companies. To better understand the origins of the sch…
Cannes Film Festival - Marche du Film 2025 - Defining and Designing European Film Success - Panel - Maja Cappello, Huub Roelvink, Peter Fornstam, Valeska Neu, Mati?ss Kaz?a, Agnieszka Moody, Gilles Fontaine

Cannes 2025: Defining the Success of European Films

The European Audiovisual Observatory’s traditional Saturday panel at Cannes’ Marché du Film, held this year on 17 May, returned to a timely and contentious question: what makes a European film successful—and how can we create more success stories? Moderated by Maja Cappello and Gilles Fontaine of th…
European Film Market 2025 - Eyes on the Audience - Smart Thinking in Distribution & Exhibition

Berlinale’s European Film Market Panel Dissects State of Exhibition Sector in Greece, Denmark, Austria and UK

The Berlinale’s European Film Market (EFM) hosted a panel discussion in February titled “Eyes on the Audience: Smart Thinking in Distribution & Exhibition,” which brought together key European industry professionals from across the region to address one of the most pressing concerns in independe…
A panel of experts sits in front of an audience at IFFR Pro, with a TV screen to the left.

Festivals as Gatekeepers and Tastemakers: The Changing Landscape of Festival Distribution at IFFR

As the landscape of distribution and exhibition evolves, the role of festivals as ‘gatekeepers and tastemakers’ is being questioned more than ever before. Once seen as the primary arbiters of cinematic prestige, festivals now face stiff competition from distributors and streamers that increasingly s…
Kathleen McInnis - 2025 International Rotterdam Film Festival IFFR

Veteran Programmer and Publicist Kathleen McInnis on Promoting Indie Films, the Importance of Planning Marketing Strategies and the Role of Festivals

One of the particularly interesting sessions at this year’s International Film Festival Rotterdam (IFFR) was hosted by seasoned film festival programmer and publicist Kathleen McInnis on 1 February. Titled “Meet the Expert: Marketing, Publicity, and Strategies for Independent Films”, the talk saw th…
Rome MIA

Rome MIA Panel Dissects the ‘Intrinsic Value’ of Theatrical Distribution and Exhibition in Italy

On October 15, Rome’s MIA (Mercato Internazionale Audiovisivo) hosted a panel titled “Italian Cinema Insights: Unveiling the Intrinsic Value of Theatrical and Exhibition,” moderated by journalist Alessandra De Luca. The talk saw the participation of Tarak Ben Ammar (Chairman, Eagle Pictures), Simone…
Christine Eloy, Managing Director, Europa Cinemas (photo: KIDS Regio Forum 2024 Steffen Becker)

Europa Distribution Head Christine Eloy on Boosting Film Circulation through Production and Distribution Collaboration 

At the Venice Lido, during this year’s Venice International Film Festival, Celluloid Junkie caught up with Christine Eloy, Managing Director of Europa Distribution, following her participation in the Venice Production Bridge’s working session, titled “Bridging Stories and Audiences.” During the conv…
Venice International Film Festival 2024

Venice 2024: A Few Gems, A Few Disappointments, Little Enthusiasm

This year’s Venice International Film Festival (28 August-7 September) has been one of  the most subdued editions in recent memory. While this may come across as a subjective perspective, it was a sentiment shared with this correspondent by many industry attendees and film buffs during the event. In…

Industry Briefs

  • CICAE's 23rd Arthouse Cinema Training in August 2026

    Record Turnout for CICAE’s Arthouse Cinema Training in Berlin

    Sep 1, 2026
  • Marc Whitten - President, Chief Executive Officer and Director of Dolby Laboratories

    Marc Whitten to Succeed Kevin Yeaman as Dolby CEO

    Sep 1, 2026
  • Cinema Operators Ban Meta Smart Glasses

    UK Cinemas Move to Restrict Smart Glasses Over Piracy and Privacy Concerns

    Sep 1, 2026
  • StudioCanal launches StudioCanal classics, a new worldwide catalogue label celebrating its 18,000-title film library

    StudioCanal and TheaterEars Give Catalogue Cinema a New Theatrical Life

    Sep 1, 2026
  • AMC Theatres and Leawood Films

    AMC Expands Its Distribution Ambitions With Leawood Films

    Sep 1, 2026
  • Na Hong-jin’s sci-fi thriller “Hope”

    NEON Turns “Hope” Into a One-Night PLF Event.

    Aug 24, 2026
  • Christopher Nolan's "The Odyssey" playing at the BFI IMAX in London, United Kingdom

    One Screen, £2.7 Million: “The Odyssey” Sets a BFI IMAX Record

    Aug 24, 2026
  • Kinepolis

    Kinepolis Says the Cinema Industry Had a Supply Problem, Not a Demand Problem

    Aug 24, 2026

Popular Posts

  • Andrew Cripss, Head of Global Distribution, Walt Disney Studios - ICTA Barcelona Seminar 2026 - June 21, 2026 - Infinity Vision

    Disney’s Andrew Cripps Says Infinity Vision Is More Marketing Program Than Certification Scheme

    Jun 23, 2026
  • Malta Film Commissioner Johann Grech has ambition plans for the island nation's future as a filming location, and he's using the Mediterrane Film Festival to bring Malta to the industry's attention (Photo: Courtesy Mediterrane Film Festival)

    How the Mediterrane Film Festival in Malta Is Putting the Island on the Map for Filmmakers

    Jul 10, 2026
  • Omdia - Key Trends in Movie Windows in 2025

    Theatrical Windows Are Stretching Again — and Hollywood’s C-Suite Wants Them Longer Still

    Jun 18, 2026
  • 2026 Box Office - January through June - First Half

    International Box Office Recovery Accelerates as Local Films Gain Ground

    Jul 12, 2026
  • IND/EX 2026 brought independent cinemas and film festivals together in Chicago to focus on community, sustainability, advocacy and resilience

    IND/EX 2026: Big Theatre Chains Have Customers. Independent Cinemas Have Communities.

    Jul 12, 2026
  • (From left) Paramount Skydance CEO David Ellison, California Attorney General, Rob Bonta, Cinema United President & CEO, Michael O'Leary

    Cinema United Didn’t Back the Paramount-Warner Merger. It Put Its Terms on the Table.

    Aug 21, 2026
  • (From left) Anthony D'alessandro of Deadline, , Eduardo Acuna of Regal, filmmaker Michael Tiddes, Blair Rich of Legendary Entertainment, Andrew Cripps of Disney and Adam Fogelson of Lionsgate during the "Future of Storytelling for the Big Screen" panel at the Regal Sherman Oaks Galleria on June 15, 2026.

    The Box Office Is Back. At a Renovated Regal Theatre, the Industry Asks What Comes Next

    Jun 19, 2026
  • Cinerama Dome - Hollywood, California

    Cinerama Dome Revival Gives Sony a Hollywood Flagship for Its Exhibition Ambitions

    Jul 22, 2026
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